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11 marketing jobs

Athleta logo
2 weeks ago

Manager, Site Merchandising Promo

Athleta

San Francisco, CA (Unknown)Full time$108K/yr – $140K/yr
Athleta logo
2 weeks ago

Senior Manager, Site Merchandising – Customer Journey & Site Strategy

Athleta

San Francisco, CA (Unknown)Full time$138K/yr – $179K/yr
Athleta logo
3 months ago

Manager - CRM Marketing

Athleta

San Francisco, CA (On-site)Full time$119K/yr – $155K/yr
Athleta logo
3 months ago

Senior Manager, Influencer Marketing

Athleta

San Francisco, CA (Unknown)Full time
Athleta logo
3 months ago

Senior Program Manager - Marketing Operations

Athleta

San Francisco, CA (On-site)Full time$150K/yr – $195K/yr
Athleta logo
3 months ago

Sr. Director Go-To-Market Strategy & Commercial Planning

Athleta

San Francisco, CA (On-site)Full time$204K/yr – $275K/yr
Athleta logo
4 months ago

Head of Creative, Athleta

Athleta

New York, USA (On-site)Full time$320K/yr – $350K/yr
Athleta logo
4 months ago

Director, Athleta Communications

Athleta

San Francisco, CA (On-site)Full time$177K/yr – $229K/yr
Athleta logo
4 months ago

Senior Manager, Influencer Marketing

Athleta

New York, USA (On-site)Full time$150K/yr – $195K/yr
Athleta logo
5 months ago

Associate Producer, Promo

Athleta

Pleasanton, CA (On-site)Full time$118K/yr – $153K/yr
Athleta logo
7 months ago

Senior Director, Brand Marketing

Athleta

San Francisco, CA (On-site)Full time$204K/yr – $275K/yr

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11 jobs
Athleta logo

Manager, Site Merchandising Promo

Athleta

San Francisco, CA (Unknown)

$108K/yr - $140K/yrIn-houseFull-timeManager7+ years exp.
2 weeks ago
Athleta logo

Senior Manager, Site Merchandising – Customer Journey & Site Strategy

Athleta

San Francisco, CA (Unknown)

$138K/yr - $179K/yrIn-houseFull-timeSenior level
2 weeks ago
Athleta logo

Manager - CRM Marketing

Athleta

San Francisco, CA (On-site)

$119K/yr - $155K/yrIn-houseFull-timeSenior level
3 months ago
Athleta logo

Senior Manager, Influencer Marketing

Athleta

San Francisco, CA (Unknown)

In-houseFull-timeSenior level8+ years exp.
3 months ago
Athleta logo

Senior Program Manager - Marketing Operations

Athleta

San Francisco, CA (On-site)

$150K/yr - $195K/yrIn-houseFull-timeSenior level6+ years exp.
3 months ago
Athleta logo

Sr. Director Go-To-Market Strategy & Commercial Planning

Athleta

San Francisco, CA (On-site)

$204K/yr - $275K/yrIn-houseFull-timeSenior level12+ years exp.
3 months ago
Athleta logo

Head of Creative, Athleta

Athleta

New York, USA (On-site)

$320K/yr - $350K/yrIn-houseFull-timeSenior level10+ years exp.
4 months ago
Athleta logo

Director, Athleta Communications

Athleta

San Francisco, CA (On-site)

$177K/yr - $229K/yrIn-houseFull-timeDirector/executive
4 months ago
Athleta logo

Senior Manager, Influencer Marketing

Athleta

New York, USA (On-site)

$150K/yr - $195K/yrIn-houseFull-timeSenior level8+ years exp.
4 months ago
Athleta logo

Associate Producer, Promo

Athleta

Pleasanton, CA (On-site)

$118K/yr - $153K/yrIn-houseFull-timeMid level4+ years exp.
5 months ago
Athleta logo

Senior Director, Brand Marketing

Athleta

San Francisco, CA (On-site)

$204K/yr - $275K/yrIn-houseFull-timeSenior level10+ years exp.
7 months ago
Athleta logo
Athleta

Manager, Site Merchandising Promo

San Francisco, CA (Unknown)

$108K/yr – $140K/yrManager7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the digital promotional strategy and calendar, translating targets into customer journey improvements and cross‑functional execution.

  • Own the digital promotional calendar and event architecture
  • Lead site readiness and QA to ensure flawless launches
  • Guide Creative and Brand partners on promotional storytelling

Job Description

Responsibilities

  • Build the full-site digital promotional strategy across major events, seasonal moments, markdowns, and ongoing promotional activity for US and Canada.
  • Translate financial targets and business performance into actionable digital strategies, identifying opportunities across traffic, conversion, AUR, demand, product mix, and promotional tiers.
  • Develop creative customer pathways and merchandising strategies that connect customers to the right offer, product, and destination based on intent and promotional tier.
  • Partner with Planning, Analytics, Merchandising, and Marketing to evaluate promotional performance, identify risks and opportunities, and recommend actions to improve financial outcomes.
  • Own the digital promotional calendar and event architecture, ensuring clear strategy and alignment across Site, App, Marketing vehicles, and cross-functional partners.
  • Define the site hierarchy and merchandising approach for key promotional events, including Homepage, navigation, landing experiences, PLPs, PDPs, and promotional messaging.
  • Lead promotional merchandising for major brand events and develop contingency strategies when performance is above or below expectations.
  • Establish a strong test-and-learn agenda, using event and customer learnings to continually evolve promotional strategy and improve conversion.
  • Guide Creative and Brand partners on promotional storytelling, asset requirements, and digital customer needs.
  • Lead site readiness and QA to ensure flawless execution across promotional launches and changes.

Requirements

  • 7+ years of ecommerce, digital merchandising, merchandising, or related experience, with strong experience in promotional and commercial strategy.
  • Strong financial and analytical acumen, with demonstrated ability to translate business performance into customer-facing actions.
  • Proven ability to develop promotional strategies that drive conversion, demand, and profitable growth, not simply execute predetermined offers.
  • Strong understanding of digital customer journeys, merchandising, pricing/promotion, and site experience.
  • Demonstrated ability to lead high-impact seasonal events and complex cross-functional workflows.
  • Ability to move fluidly between strategy and execution, from identifying an opportunity to ensuring the final customer experience is delivered flawlessly.
  • Strong executive communication, prioritization, and stakeholder-management skills.
  • Experience leading and developing teams.

Benefits

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
  • Employee stock purchase plan.
  • Medical, dental, vision and life insurance.
  • See more of the benefits we offer.
Athleta logo

Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. Collaboration is a real thing here. Because we know that individually we’re strong; but together we’re unstoppable. Athleta is a certified B Corp, which means we put people and planet right up there with profit, and we’re committed to using business as a force for good. If all this has you nodding “yes,” we’d love to hear from you.

Founded in 1998
San Francisco, California, USA
2.9K employees (445 in marketing)
www.athleta.com

Salaries

Posted range

$108K/yr – $140K/yr

Taken straight from the job posting.

See all Athleta salaries

Marketing Team

Marketing Team Size
361 (12% of company)
Median Career Experience
7 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

People

HR / Recruitment

Jaela DeJean
Jaela DeJean
Talent Acquisition Manager
At the company for 3 years 5 months
Jo Ann Anderson
Jo Ann Anderson
General Manager & Talent Acquisition Ambassador
At the company for 14 years 3 months

Marketing Leadership

Erika Everett
Erika Everett
Chief Marketing Officer
At the company for 1 year
Chris Hubbard
Chris Hubbard
Head of Finance/Brand CFO
At the company for 2 years 7 months
Emily Vierra
Emily Vierra
Director Retention, Growth + Lifecycle Marketing
At the company for 1 year 3 months
Annie Taylor
Annie Taylor
Director, Loyalty Marketing
At the company for 11 years 2 months

Traffic Signals

Monthly Visitors
101.4K
Traffic Source Mix
Search
30.5%
Direct
51.9%
Referral
3.9%
Social
11.9%
Paid
1.7%

Headcount Trend

Current headcount: ~3K

Recent News

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Athleta just launched its first bodywear collection with stretchy bodysuits and bras
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Hurry! Athleta’s Summer Sale Is Packed With Comfy Travel Clothes Up to 81% Off
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This Athleta sale is so good, I already added these 10 deals to my cart
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Simone Biles’s Athleta by Zac Posen ESPYs Gown Was Like a Leotard Covered in Beads
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May 20, 2025 • USA Today
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Links

www.athleta.comLinkedInX (Twitter)