Senior Manager, Influencer Marketing

San Francisco, CA (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the influencer marketing program end-to-end, shaping campaigns, partnerships, and budget to drive brand reach, engagement, and creator community growth across seasonal launches and ongoing programs.

  • Influencer Campaigns: Lead end-to-end strategy, agency coordination, and cross-functional execution for launches and brand initiatives.
  • Creator Relationships and Community: Cultivate on-brand influencers, manage product seeding, and expand the creator ecosystem.
  • Measurement and Governance: Define KPIs, report outcomes, and optimize performance with tools like CreatorIQ/Tribe Dynamics and budget governance.

Job Description

Own the influencer marketing program end-to-end, shaping campaigns, partnerships, and budget to drive brand reach, engagement, and creator community growth across seasonal launches and ongoing programs.

  • Influencer Campaigns: Lead end-to-end strategy, agency coordination, and cross-functional execution for launches and brand initiatives.
  • Creator Relationships and Community: Cultivate on-brand influencers, manage product seeding, and expand the creator ecosystem.
  • Measurement and Governance: Define KPIs, report outcomes, and optimize performance with tools like CreatorIQ/Tribe Dynamics and budget governance.
Athleta logo

Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. Collaboration is a real thing here. Because we know that individually we’re strong; but together we’re unstoppable. Athleta is a certified B Corp, which means we put people and planet right up there with profit, and we’re committed to using business as a force for good. If all this has you nodding “yes,” we’d love to hear from you.

Founded in 1998
San Francisco, California, USA
2.9K employees (445 in marketing)

Traffic Signals

Monthly Visitors
101.4K
Traffic Source Mix
Search
30.5%
Direct
51.9%
Referral
3.9%
Social
11.9%
Paid
1.7%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
361 (12% of company)
Median Career Experience
7 years
Median Tenure
4 years

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