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9 marketing jobs

Bank of America logo
4 days ago

Sr. Marketing Strategic Enablement Program Manager

Bank of America

Alabama, USA (Hybrid)Full time$100K/yr – $167K/yr
Bank of America logo
4 days ago

Marketing Enablement Program Manager

Bank of America

Alabama, USA (Hybrid)Full time$90K/yr – $128K/yr
Bank of America logo
10 days ago

Consumer Deposits Digital Sr. Marketing Specialist

Bank of America

Alabama, USA (Hybrid)Full time$72K/yr – $119K/yr
Bank of America logo
11 days ago

Digital Program Sr. Marketing Specialist

Bank of America

Alabama, USA (Hybrid)Full time$72K/yr – $119K/yr
Bank of America logo
11 days ago

Sr. Marketing Director - Digital Discovery and Marketing Integration

Bank of America

San Francisco, CA (Hybrid)Full time$125K/yr – $185K/yr
Bank of America logo
2 weeks ago

Communications Manager I – Social Media Communications

Bank of America

Alabama, USA (Hybrid)Full time$79K/yr – $114K/yr
Bank of America logo
2 weeks ago

Communications Manager II – Social Media Communications

Bank of America

Alabama, USA (Hybrid)Full time$98K/yr – $154K/yr
Bank of America logo
7 weeks ago

Email Marketing Channel Manager

Bank of America

Alabama, USA (Hybrid)Full time$71K/yr – $118K/yr
Bank of America logo
7 weeks ago

Marketing Measurement & Strategy Manager

Bank of America

Boston, MA (Hybrid)Full time$104K/yr – $175K/yr

All marketing roles in the US

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All marketing roles in the US

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9 jobs
Bank of America logo

Sr. Marketing Strategic Enablement Program Manager

Bank of America

Alabama, USA (Hybrid)

$100K/yr - $167K/yrIn-houseFull-timeSenior level5+ years exp.
4 days ago
Bank of America logo

Marketing Enablement Program Manager

Bank of America

Alabama, USA (Hybrid)

$90K/yr - $128K/yrIn-houseFull-timeSenior level4+ years exp.
4 days ago
Bank of America logo

Consumer Deposits Digital Sr. Marketing Specialist

Bank of America

Alabama, USA (Hybrid)

$72K/yr - $119K/yrIn-houseFull-timeSenior level4+ years exp.
10 days ago
Bank of America logo

Digital Program Sr. Marketing Specialist

Bank of America

Alabama, USA (Hybrid)

$72K/yr - $119K/yrIn-houseFull-timeSenior level3+ years exp.
11 days ago
Bank of America logo

Sr. Marketing Director - Digital Discovery and Marketing Integration

Bank of America

San Francisco, CA (Hybrid)

$125K/yr - $185K/yrIn-houseFull-timeSenior level10+ years exp.
11 days ago
Bank of America logo

Communications Manager I – Social Media Communications

Bank of America

Alabama, USA (Hybrid)

$79K/yr - $114K/yrIn-houseFull-timeMid level2+ years exp.
2 weeks ago
Bank of America logo

Communications Manager II – Social Media Communications

Bank of America

Alabama, USA (Hybrid)

$98K/yr - $154K/yrIn-houseFull-timeSenior level7+ years exp.
2 weeks ago
Bank of America logo

Email Marketing Channel Manager

Bank of America

Alabama, USA (Hybrid)

$71K/yr - $118K/yrIn-houseFull-timeMid level
7 weeks ago
Bank of America logo

Marketing Measurement & Strategy Manager

Bank of America

Boston, MA (Hybrid)

$104K/yr - $175K/yrIn-houseFull-timeSenior level
7 weeks ago
Bank of America logo
Bank of America

Sr. Marketing Strategic Enablement Program Manager

Alabama, USA (Hybrid)

$100K/yr – $167K/yrSenior Level5+ years expFull time

Posted 4 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and operationalize AEM and AI discoverability strategy, translating business goals into platform requirements, and guiding governance across cross-functional teams.

  • Aligns content and metadata with SEO and AI discovery goals
  • Defines requirements and standards for reusable components and pages
  • Partner with Marketing, Tech, and Agencies to drive platform adoption

Job Description

Responsibilities

  • Lead strategy for improving content visibility across traditional search platforms and emerging AI/LLM experiences.
  • Translate business objectives into AEM platform, content, component, and technical requirements.
  • Partner with SEO, Technology, and agency teams to define requirements that improve structured content, metadata, page hierarchy, crawlability, and AI discoverability.
  • Establish standards and best practices for building pages and experiences that can be effectively understood, surfaced, and cited by LLMs.
  • Evaluate new migration and enhancement requests to determine strategic fit, business value, and platform alignment.
  • Assess existing AEM capabilities and identify opportunities to leverage, enhance, or build new components.
  • Guide solution design, requirements review, UAT, and implementation activities.
  • Serve as the organization's subject matter expert on AEM capabilities, AI discoverability requirements, and marketing processes.
  • Drive platform governance and decision-making to ensure sustainable platform growth and adoption

Requirements

  • 5+ years of marketing campaign management or project management experience
  • Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
  • Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
  • Understands the importance of corporate standards, procedures, and approval processes
  • Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
  • Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
  • Excellent oral and written communication skills
  • Proficient in MS Office Product Suite (Word, Excel, PPT)
  • Proficient in Adobe Stack, Audience Experience Manager, Adobe Analytics
  • Strong project management skills

Preferred

  • Adaptability
  • Collaboration
  • Problem Solving
  • Product Marketing and Branding
  • Project Management
  • Active Listening
  • Analytical Thinking
  • Digital Marketing
  • Oral Communications
  • User Experience Design

Benefits

  • Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
Bank of America logo

Bank of America

4.0 Glassdoor

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.This LinkedIn company page is moderated. For more information, please visit: https://bit.ly/32FDdQr.For account issues, please visit: https://bit.ly/2GeTIeP.

Founded in 1998
Charlotte, North Carolina, USA
235K employees
www.bankofamerica.com
76% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
110.9M
Monthly Google Ads Budget
$4.8M
Traffic Source Mix
Search
19.2%
Direct
77%
Referral
2.6%
Social
0.8%
Paid
0.3%

Headcount Trend

Current headcount: ~235.1K

Marketing Team

Median Career Experience
24 years
Median Tenure
17.2 years
Marketing Roles Posted (Last 30 Days)
10

People

Marketing Leadership

Michael Thomas
Senior Vice President Marketing - CMO Enablement / MarTech Strategy
At the company for 6 years 7 months
Malini Petersen
Malini Petersen
Senior Vice President, Head of Business Controls, Enterprise Marketing
At the company for 23 years
Marcia Carneiro
Marcia Carneiro
SVP, Senior Marketing Director
At the company for 16 years
Alyson Tagliaferri
Alyson Tagliaferri
SVP, Senior Marketing Director of Financial Center Marketing
At the company for 9 years 3 months

Funding

Total Funding
$3.6B
Last Raise
$388M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $388M
  • Nov 2024
    Post IPO Debt • $2B
  • Jul 2020
    Post IPO Equity • $400M

Recent News

Portland Timbers Enter Multi-Year Community Impact Partnership with Bank of America
Dec 9, 2025 • PR Newswire
Bank of America expands crypto access for wealth management clients
Dec 4, 2025 • Reuters
BofA Offers Exclusive FIFA World Cup 2026™ Custom Card Design and First Year Bonus Offer Available to New Cardholders
Dec 4, 2025 • Bank of America
Bank of America says we’re in an AI ‘air pocket,’ not a bubble, propelled by data center capex
Dec 3, 2025 • Fortune
Bank of America recommends adding up to 4% of ‘gold rival’
Dec 2, 2025 • Yahoo Finance
Bank of America says its wealth management clients may put up to 4% of their portfolio in crypto
Dec 1, 2025 • Yahoo Finance
Bank of America Partners with Sir David Beckham as it Expands its Global Sports Partnerships
Nov 19, 2025 • Bank of America
BofA Report: 74% of Small and Mid-Sized Business Owners Expect Revenue to Increase in the Next Year
Nov 18, 2025 • Bank of America
Bank of America breaks ground for first Wisconsin financial center in Sun Prairie
Nov 16, 2025 • hngnews.com
What Catalysts Are Changing the Story for Bank of America?
Nov 16, 2025 • Yahoo Finance
BofA Launches 401k Pay: Comprehensive Solution Simplifies Retirement Income Management
Nov 13, 2025 • Bank of America
Bank of America Just Issued a Stark Warning: The AI Boom Is Hitting a Cash Crunch
Nov 10, 2025 • Yahoo Finance
Bank of America picks five stocks with more room to run after earnings
Nov 8, 2025 • CNBC
Bank of America outlines plans for earnings growth and AI in first investors day in years
Nov 6, 2025 • Yahoo Finance
Blog: Bank of America is doubling down on American workers – from veterans to community college hires
Nov 6, 2025 • thebusinessjournal.com
Bank of America Vows to Boost Profit, Limit Spending as Stock Trails Peers
Nov 5, 2025 • Bloomberg.com
Bank of America Delivers Its Pitch to Investors—and Wall Street Shrugs - WSJ
Nov 5, 2025 • The Wall Street Journal
Bank of America prioritizes bigger AI initiatives, as annual spending on new tech increased by 44% over the past decade
Nov 5, 2025 • Fortune
BofA raises return target as CEO's new plan aims to catch up with rivals
Nov 5, 2025 • Reuters
Bank of America CEO says company may consider acquisitions in payments
Nov 5, 2025 • Reuters
Bank of America lifts its profit outlook. Here’s why it’s not boosting the stock.
Nov 5, 2025 • MarketWatch
Bank of America's 2025 Investor Day
Nov 5, 2025 • Yahoo Finance
BofA's top brass to focus on growth plans at investor day
Nov 5, 2025 • Reuters
Bank of America Delivers Its Pitch to Investors—and Wall Street Shrugs
Nov 5, 2025 • The Wall Street Journal
Bank of America's wealth unit eyes 4%-5% net new asset growth
Nov 5, 2025 • Reuters
Bank of America readies biggest investor pitch since 2011 as stock trails rivals
Nov 4, 2025 • Yahoo Finance
Bank of America responds to federal scrutiny following Trump’s debanking order
Nov 4, 2025 • Charlotte Observer
Bank of America's new structure and the importance of the sales guys
Nov 4, 2025 • eFinancialCareers
BofA CEO faces calls to boost returns, dealmaking as investors gather
Nov 3, 2025 • Reuters
2025 BofA Study of Philanthropy
Nov 3, 2025 • Bank of America Institute
Bank of America Commits $250M to Address Hunger and Other Basic Needs for Families in Communities Around the Country
Oct 31, 2025 • PR Newswire
Bank of America picks Manelski and Zuberi to run global markets unit, memo shows
Oct 31, 2025 • Reuters
Bank of America’s Cybercrime Prediction That Is About To Shake Up the Economy
Oct 31, 2025 • Cybercrime Magazine
Bank of America Has a Game Plan to Catch Up to Its Peers. It’s Time to Buy the Stock.
Oct 31, 2025 • Barron's
What You Should Know About Bank of America CD Rates in November 2025
Oct 30, 2025 • Investopedia
Bank of America now controls half of all local deposits in latest FDIC rankings
Oct 30, 2025 • Richmond BizSense
Bank of America to Host Investor Day on November 5, 2025
Oct 29, 2025 • PR Newswire
BofA makes executive changes in technology and telecom investment banking teams, memo shows
Oct 28, 2025 • Reuters
BofA’s AI-Driven CashPro Chat and Transaction Search Capabilities Reach Record Usage by Corporate Clients
Oct 27, 2025 • Bank of America
Bank of America Declares Fourth Quarter 2025 Stock Dividends
Oct 23, 2025 • PR Newswire
Bank of America Names Maria Serravalle as Community Relations Manager
Oct 21, 2025 • PR Newswire
A New Generation Tees Off: 100,000 Rounds and Counting with Bank of America’s Golf with Us
Oct 20, 2025 • Bank of America
Bank of America Announces Redemption of €1,750,000,000 1.949% Fixed/Floating Rate Senior Notes, due October 27, 2026
Oct 17, 2025 • PR Newswire
Bank of America Announces Redemption of $2,500,000,000 1.197% Fixed/Floating Rate Senior Notes, Due October 2026
Oct 16, 2025 • PR Newswire
Bank of America tops expectations on 43% surge in investment banking revenue
Oct 15, 2025 • CNBC
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Oct 15, 2025 • PYMNTS.com
Strong U.S. Economy Powers Bank of America Profit Higher
Oct 15, 2025 • The Wall Street Journal
Bank of America Reports Third Quarter 2025 Financial Results
Oct 15, 2025 • PR Newswire
Bank of America beats profit estimates on dealmaking strength, upgrades NII forecast
Oct 15, 2025 • Reuters
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Oct 4, 2025 • Yahoo Finance
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Transcript : ResMed Inc. Presents at Bank of America Global Healthcare Conference 2025, Sep-23-2025 12
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