Own the strategy, execution, and optimization of paid user acquisition channels while designing experiments and building scalable playbooks to drive new users and long-term revenue.

Own channel strategy and optimization
Lead cross-functional partnerships with Growth, Product, Creative, and Analytics

Job Description

Responsibilities

Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels).
Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes.
Translate data and campaign insights into actionable recommendations that improve performance at scale.
Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities.
Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment

Requirements

2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel
Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs
Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions
Experience designing and executing structured testing roadmaps and experimentation frameworks
Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams
Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact
Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset
Builder mentality with a bias toward action, rapid iteration, and continuous learning
Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred
Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus

Preferred

Autonomous
Bring solutions instead of problems
Data driven
Quick to action
A high functioning workaholic
Looking for exponential career growth
Have lots of fun building a generational AI x Entertainment company

Benefits

401k plan, designed to help you save for the future
Health benefits tailored to your needs, including medical, dental, and vision coverage
Professional coaching for everyone
Team-building events, including our annual Tulum trip
Unlimited access to our Galatea app and CandyJarTV app
Unlimited budget for self-development books
Charity donation of your choice at your one year anniversary
Free lunch in office everyday
Class Pass membership for US based employee and gym access for Berlin employees
Dog friendly offices in Berlin and San Francisco

Inkitt

3.9 Glassdoor

Inkitt is building the Disney of the 21st century - the most data-driven, the most AI-driven company in the world of entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures. Most recently, we launched CandyJar TV, where we’re turning the million-dollar hits into actual TV series and directly selling them episode by episode.

Founded in 2014

San Francisco, California, USA

262 employees (175 in marketing)

www.inkitt.com/jobs

69% recommend to a friend

72% CEO approval

Traffic Signals

Monthly Visitors

1.6M

Traffic Source Mix

42.9%

Direct

49.6%

Referral

3.8%

Social

3.4%

Paid

0.2%

Headcount Trend

Current headcount: ~262

Marketing Team

Marketing Team Size

160 (61% of company)

Median Career Experience

9 years

Median Tenure

1.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Ederson Souto

Sr Global Lifecycle Marketing Manager

At the company for 1 year 2 months

Carrie N.

Growth Marketing Manager

At the company for 2 years 4 months

Diem Nguyen

Senior Performance Marketing Manager

At the company for 3 years 3 months

Funding

Total Funding

$117M

Last Raise

$37M

Series C, 2 years ago

Funding History

Feb 2024
Series C • $37M
Mar 2022
Series Unknown
Oct 2021
Series B • $59M

Marketing jobs

User Acquisition Manager

SEO Lead

Senior CRM Lifecycle Marketing Manager

Creative Strategist

Director of Social Media

All marketing roles in the US

All marketing roles in the US

User Acquisition Manager

SEO Lead

Senior CRM Lifecycle Marketing Manager

Creative Strategist

Director of Social Media

User Acquisition Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Inkitt

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

User Acquisition Manager

SEO Lead

Senior CRM Lifecycle Marketing Manager

Creative Strategist

Director of Social Media

User Acquisition Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Inkitt

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News