5 days ago
Director I Digital Marketing (Hybrid)
American Medical Association
Chicago, IL (Hybrid)Full time$129K/yr – $174K/yr
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Director I Digital Marketing (Hybrid)
Chicago, IL (Hybrid)
$129K/yr – $174K/yrDirector/Executive10+ years expFull time
Posted 5 days ago
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Job Summary
Own the end-to-end content strategy, information architecture, and campaign optimization for AMA digital properties, while leading a team to drive growth, improve user experiences, and translate data into actionable insights.
Job Description
Responsibilities
- Content Strategy
- Define a data-driven, growth-focused content strategy to strengthen the organization’s mission and enhance the member experience
- Conduct keyword and other digital research to inform go-to-market strategies and improve the organization’s understanding of the customer’s digital footprint
- Perform routine content audits to inventory and optimize content, as well as expose gaps/opportunities
- Advise the organization on open access and member-only content based on industry best practices and trends, collaborating with the product teams to define requirements of new functionality
- Develop and distribute routine reporting on content performance, translating data into actionable insights for stakeholders
- Work on special projects and committees as assigned
- Campaign Management
- Develop a roadmap to optimize the highest volume and value user paths across AMA digital properties
- Lead A/B testing experiments, including design and results reporting in collaboration with analytics team
Requirements
- 1. Bachelor’s Degree required; concentration in Marketing, Advertising, Communications, Journalism, User Experience, or other related coursework preferred
- 2. 10+ years of experience leading digital marketing, publishing, and growth functions in services, media, e-commerce, or relevant industries
- 3. 5+ years experience with staff management, with proven ability to lead full-time and contract resources
- 4. Digitally-savvy and customer-centric, with a proven ability to transform customer insights into digital experiences that drive organization relevance and growth
- 5. Results-oriented and a drive to win; solutions-oriented with a win-win mentality internally
- 6. Proven ability to navigate C-suite while also being able to roll-up sleeves to mentor and deliver quick results
- 7. Metrics-driven with ability to analyze, interpret, and apply insights to develop strategies and plans
- 8. Exceptional time and project management skills, with focus on process improvement and workflow efficiency
- 9. Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle executive level discussions as well as technical deep dives
- Technical Skills:
American Medical Association
3.0 Glassdoor
The American Medical Association is the premier national organization providing timely, essential resources to empower physicians, residents and medical students to succeed at every phase of their medical lives. Physicians have entrusted the AMA to advance the art and science of medicine and the betterment of public health on behalf of patients for more than 170 years. For more information, visit ama-assn.org.For commenting policies, see our Code of Conduct: http://bit.ly/1aEMHr2
Chicago, Illinois, USA
2.4K employees (335 in marketing)
51% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
2.4M
Monthly Google Ads Budget
$198.9K
Traffic Source Mix
Search
59.2%
Direct
33.2%
Referral
6%
Social
0.9%
Paid
0.6%
Headcount Trend
Current headcount: ~2.4K
Marketing Team
Marketing Team Size
293 (12% of company)
Median Career Experience
15 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Todd Unger
Chief Experience Officer (CXO), SVP Marketing & Member Experience
At the company for 9 years 6 months
Kristin Reynolds
Vice President, Brand Strategy & Creative
At the company for 24 years 6 months
MICHELLE PARKS
Assistant to Vice President of Membership and Marketing Strategy
At the company for 16 years 9 months
Julie Graham
Director, Curriculum Management, Marketing and Member Experience (MMX)
At the company for 1 year 4 months