Own end-to-end growth marketing platform with 5+ years of product mgmt experience guiding AI-assisted planning and real-time optimization across Marketing, ML, and Engineering to drive measurable ROI.

Growth Platform Ownership: Translate marketer needs into audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
Cross-Functional Delivery: Lead Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance to ship capabilities on time with clear governance.
Adoption and Enablement: Drive documentation, training, and change management so teams can move faster on a unified platform.

Job Description

Responsibilities

Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement.
Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails.
Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale.
Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time.
Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.

Instacart

3.5 Glassdoor

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.

Founded in 2012

San Francisco, CA, US

23K employees (8,788 in marketing)

www.instacart.com

58% recommend to a friend

60% CEO approval