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Marketing jobs

6 marketing jobs

13 hrs ago

Group Director of Influence

The Social Lights

Minneapolis, MN (Hybrid)Full time$140K/yr – $150K/yr

3 months ago

Social Media Lead

The Social Lights

Minneapolis, MN (Hybrid)Full time$75K/yr – $80K/yr

6 months ago

Group Account Director

The Social Lights

Minneapolis, MN (On-site)Full time$140K/yr – $159K/yr

7 months ago

Group Account Director

The Social Lights

Minneapolis, MN (Hybrid)Full time$140K/yr – $150K/yr

7 months ago

VP of Social Experience

The Social Lights

Minneapolis, MN (On-site)Full time

7 months ago

Associate Social Media Lead

The Social Lights

Minneapolis, MN (On-site)Full time$65K/yr – $72K/yr

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6 jobs

Group Director of Influence

The Social Lights

Minneapolis, MN (Hybrid)

$140K/yr - $150K/yrIn-houseFull-timeDirector/executive15+ years exp.

13 hrs ago

Social Media Lead

The Social Lights

Minneapolis, MN (Hybrid)

$75K/yr - $80K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Group Account Director

The Social Lights

Minneapolis, MN (On-site)

$140K/yr - $159K/yrIn-houseFull-timeSenior level

6 months ago

Group Account Director

The Social Lights

Minneapolis, MN (Hybrid)

$140K/yr - $150K/yrIn-houseFull-timeSenior level10+ years exp.

7 months ago

VP of Social Experience

The Social Lights

Minneapolis, MN (On-site)

In-houseFull-timeSenior level20+ years exp.

7 months ago

Associate Social Media Lead

The Social Lights

Minneapolis, MN (On-site)

$65K/yr - $72K/yrIn-houseFull-timeMid level3+ years exp.

7 months ago

The Social Lights

Group Director of Influence

Minneapolis, MN (Hybrid)

$140K/yr – $150K/yrDirector/Executive15+ years expFull time

Posted 13 hrs ago

Job Summary

Own and lead the strategy, development, and delivery of influencer marketing programs across a portfolio of clients, providing senior counsel, shaping creator strategies, and driving end-to-end activation, measurement, and growth while building scalable practices.

Lead high-impact influencer programs across clients and ensure measurable results
Develop and optimize creator strategies using audience insights and business objectives
Collaborate across Strategy, Content, Social and other teams to integrate influencer marketing into broader programs

Job Description

Responsibilities

Influence Strategy and Program Leadership
Lead the strategy, development, and delivery of high-impact influencer marketing programs across a portfolio of clients, ensuring work is innovative, culturally relevant, and delivers measurable results.
Provide senior strategic counsel and hands-on leadership across the full spectrum of influencer marketing, including paid creator partnerships, earned influence, gifting and seeding, ambassador programs, and always-on creator ecosystems.
Lead the development of compelling creator strategies and big ideas grounded in audience insights, cultural trends, platform behaviors, and client business objectives.
Guide the end-to-end influencer marketing process, from strategic planning and creator identification through negotiations, contracting, activation, measurement, and optimization.
Maintain a high bar for creative and strategic excellence, knowing when to lead our clients and creators, challenge the thinking, and help teams turn good work into exceptional work.
Bring deep knowledge of creators, talent, platforms, and industry dynamics to help clients navigate opportunities, solve challenges, and make informed investment decisions.
Partner closely with Strategy, Content, Social Media Management, Social Intelligence, Paid Social, and other agency disciplines to integrate influencer marketing into broader social-first and marketing programs.
Establish clear measurement frameworks and use performance insights to continually improve programs, demonstrate value, and inform future recommendations.
Serve as a trusted senior advisor to key clients, building strong relationships and demonstrating how influencer marketing can solve business challenges and contribute to broader brand and marketing objectives.

Requirements

15+ years of relevant marketing and agency experience, including significant experience in influencer and creator marketing, with a proven track record of leading complex programs and developing high-performing teams.
Deep expertise across paid and earned influencer marketing, including creator partnerships, ambassador programs, seeding, large-scale activations, and ongoing creator relationships.
Experience leading high-profile, multi-faceted influencer programs for major brands, with the ability to translate business challenges into creative, strategic, and measurable solutions.
Demonstrated success managing and mentoring teams, building capabilities, and establishing processes that enable a growing practice to scale effectively.
Strong business acumen, including experience in client portfolio management, program budgeting, scoping, financial stewardship, and identifying opportunities for organic growth.
Exceptional client leadership and presentation skills, with the confidence and credibility to advise senior-level marketing executives and navigate complex stakeholder relationships.
Proven ability to develop compelling influence strategies and creative ideas, connecting cultural and audience insights to brand objectives and business outcomes.
Deep understanding of the creator economy, including platform dynamics, talent relationships, industry trends, creator compensation, content usage rights, contracting, and FTC disclosure requirements.
Strong knowledge of influencer marketing measurement, reporting, performance optimization, and the role of paid media in amplifying creator content.
Advanced experience with CreatorIQ and influencer marketing platforms, ideally including Sprout Social Influencer Marketing (formerly Tagger), with familiarity across other relevant creator discovery, campaign management, and social intelligence technologies.

Benefits

Health Insurance
Dental Insurance
Vision Insurance
HSA + Company Contribution
401(k) + Company Match
New MacBook Pro + AI Tools
Cell Phone Stipend
Summer Hours + Flexible Work Options
Paid Employee Parking (MN)
Dog-Friendly Office (MN)

The Social Lights

The Social Lights® (TSL) is a social media agency that drives results for some of the world’s largest companies and brands. We partner with clients to grow their business through strategy, content production, paid social advertising, influencer relations, and social media management. We create unfair competitive advantage by transforming social capital into brand equity.To learn more, visit: www.thesociallights.com or contact us: hello@thesocial-lights.com.

Founded in 2011

Minneapolis, Minnesota, USA

thesociallights.com

Salaries

Posted range

$140K/yr – $150K/yr

Taken straight from the job posting.

See all The Social Lights salaries

Marketing Team

Median Career Experience

5 years

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

Recent News

Fast 50: The Social Lights returns to The List

Oct 23, 2025 • The Business Journals

Reels, lights, action: Pune’s Diwali becomes a social media spectacle

Oct 22, 2025 • Times of India

Olson Elevated To COO At The Social Lights 09/24/2025

Oct 12, 2025 • MediaPost

Links

thesociallights.com

X (Twitter)

Crunchbase

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Responsibilities

Influence Strategy and Program Leadership
Lead the strategy, development, and delivery of high-impact influencer marketing programs across a portfolio of clients, ensuring work is innovative, culturally relevant, and delivers measurable results.
Provide senior strategic counsel and hands-on leadership across the full spectrum of influencer marketing, including paid creator partnerships, earned influence, gifting and seeding, ambassador programs, and always-on creator ecosystems.
Lead the development of compelling creator strategies and big ideas grounded in audience insights, cultural trends, platform behaviors, and client business objectives.
Guide the end-to-end influencer marketing process, from strategic planning and creator identification through negotiations, contracting, activation, measurement, and optimization.
Maintain a high bar for creative and strategic excellence, knowing when to lead our clients and creators, challenge the thinking, and help teams turn good work into exceptional work.
Bring deep knowledge of creators, talent, platforms, and industry dynamics to help clients navigate opportunities, solve challenges, and make informed investment decisions.
Partner closely with Strategy, Content, Social Media Management, Social Intelligence, Paid Social, and other agency disciplines to integrate influencer marketing into broader social-first and marketing programs.
Establish clear measurement frameworks and use performance insights to continually improve programs, demonstrate value, and inform future recommendations.
Serve as a trusted senior advisor to key clients, building strong relationships and demonstrating how influencer marketing can solve business challenges and contribute to broader brand and marketing objectives.

Requirements

15+ years of relevant marketing and agency experience, including significant experience in influencer and creator marketing, with a proven track record of leading complex programs and developing high-performing teams.
Deep expertise across paid and earned influencer marketing, including creator partnerships, ambassador programs, seeding, large-scale activations, and ongoing creator relationships.
Experience leading high-profile, multi-faceted influencer programs for major brands, with the ability to translate business challenges into creative, strategic, and measurable solutions.
Demonstrated success managing and mentoring teams, building capabilities, and establishing processes that enable a growing practice to scale effectively.
Strong business acumen, including experience in client portfolio management, program budgeting, scoping, financial stewardship, and identifying opportunities for organic growth.
Exceptional client leadership and presentation skills, with the confidence and credibility to advise senior-level marketing executives and navigate complex stakeholder relationships.
Proven ability to develop compelling influence strategies and creative ideas, connecting cultural and audience insights to brand objectives and business outcomes.
Deep understanding of the creator economy, including platform dynamics, talent relationships, industry trends, creator compensation, content usage rights, contracting, and FTC disclosure requirements.
Strong knowledge of influencer marketing measurement, reporting, performance optimization, and the role of paid media in amplifying creator content.
Advanced experience with CreatorIQ and influencer marketing platforms, ideally including Sprout Social Influencer Marketing (formerly Tagger), with familiarity across other relevant creator discovery, campaign management, and social intelligence technologies.

Benefits

Health Insurance
Dental Insurance
Vision Insurance
HSA + Company Contribution
401(k) + Company Match
New MacBook Pro + AI Tools
Cell Phone Stipend
Summer Hours + Flexible Work Options
Paid Employee Parking (MN)
Dog-Friendly Office (MN)