6 weeks ago
Social Media Lead
The Social Lights
Minneapolis, MN (Hybrid)Full time$75K/yr – $80K/yr
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Social Media Lead
Minneapolis, MN (Hybrid)
$75K/yr – $80K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own content strategy and platform mastery for client social programs, turning data into compelling narratives that move business metrics while coaching teammates and delivering client-ready, strategy-rich updates.
- Own content vision and calendars across assigned clients to ensure creative consistency and audience relevance.
- Lead platform expertise and content innovation, guiding best practices and complex engagement scenarios.
- Turn social data into narrative arcs that tie content to business impact and present to clients with strategic depth.
Job Description
Responsibilities
- Strategic Oversight & Content Direction
- Own content vision and content calendars across assigned clients, ensuring creative consistency and audience relevance
- Lead content brainstorms and brief development in partnership with Creative and Strategy disciplines
- Translate client goals and KPIs into actionable editorial and engagement strategies
- Platform & Performance Mastery
- Act as the lead platform expert on assigned accounts, guiding best practices and content innovation
- Serve as the escalation point for complex engagement scenarios or sensitive community management issues
- Collaborate with Strategy partners to turn social data into meaningful narrative arcs, showing how content drives business impact
- Client & Cross-Team Collaboration
- Present work to clients with confidence, clarity, and strategic depth
Requirements
- Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field
- 5+ years experience in a social, marketing, or communications role
- Strong communication skills – both verbal and written
- Prior social listening experience and comfort working with social listening tools
- Prior experience in navigating a social strategy process from insight-finding to content production
- Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack
- Well organized, strong time management and prioritization skills
- Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
Preferred
- Agency experience preferred
Benefits
- Health Insurance
- Dental Insurance
- Voluntary Vision Insurance
- HSA + Company Contribution
- 401k + Company Match
- Generous PTO Policy
- New Macbook Pro
- Cell Phone Stipend
- Paid Employee Parking
- Dog-Friendly Office
The Social Lights
The Social Lights® (TSL) is a social media agency that drives results for some of the world’s largest companies and brands. We partner with clients to grow their business through strategy, content production, paid social advertising, influencer relations, and social media management. We create unfair competitive advantage by transforming social capital into brand equity.To learn more, visit: www.thesociallights.com or contact us: hello@thesocial-lights.com.
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