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9 marketing jobs

The Channel Company logo
7 days ago

Strategic Partner Marketing Manager

The Channel Company

USA (Remote)Salaried Ft$95K/yr – $100K/yr
The Channel Company logo
3 weeks ago

Partner Marketing Manager

The Channel Company

USA (Remote)Full time$60K/yr – $80K/yr
The Channel Company logo
2 months ago

Manager, Portfolio Marketing & Campaigns

The Channel Company

USA (Remote)Full time$90K/yr – $120K/yr
The Channel Company logo
4 months ago

Opearational Marketing Specialist

The Channel Company

USA (Remote)Salaried Ft$60K/yr – $80K/yr
The Channel Company logo
4 months ago

Marketing Project Manager

The Channel Company

USA (Remote)Salaried Ft$60K/yr – $80K/yr
The Channel Company logo
5 months ago

Attendee Acquisition Executive

The Channel Company

USA (Remote)Hourly Ft
The Channel Company logo
6 months ago

B2B Partner Marketing Strategist

The Channel Company

USA (Remote)Internship$95K/yr – $105K/yr
The Channel Company logo
6 months ago

Integrated Marketing Strategist

The Channel Company

USA (Remote)Internship$95K/yr – $105K/yr
The Channel Company logo
6 months ago

B2B Partner Marketing Strategist

The Channel Company

USA (Remote)Salaried Ft$95K/yr – $105K/yr

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9 jobs
The Channel Company logo

Strategic Partner Marketing Manager

The Channel Company

USA (Remote)

$95K/yr - $100K/yrAgencySalaried-FtMid level5+ years exp.
7 days ago
The Channel Company logo

Partner Marketing Manager

The Channel Company

USA (Remote)

$60K/yr - $80K/yrAgencyFull-timeMid level3+ years exp.
3 weeks ago
The Channel Company logo

Manager, Portfolio Marketing & Campaigns

The Channel Company

USA (Remote)

$90K/yr - $120K/yrAgencyFull-timeManager3+ years exp.
2 months ago
The Channel Company logo

Opearational Marketing Specialist

The Channel Company

USA (Remote)

$60K/yr - $80K/yrAgencySalaried-FtMid level2+ years exp.
4 months ago
The Channel Company logo

Marketing Project Manager

The Channel Company

USA (Remote)

$60K/yr - $80K/yrAgencySalaried-FtMid level
4 months ago
The Channel Company logo

Attendee Acquisition Executive

The Channel Company

USA (Remote)

AgencyHourly-FtIntern/new grad
5 months ago
The Channel Company logo

B2B Partner Marketing Strategist

The Channel Company

USA (Remote)

$95K/yr - $105K/yrAgencyInternshipMid level4+ years exp.
6 months ago
The Channel Company logo

Integrated Marketing Strategist

The Channel Company

USA (Remote)

$95K/yr - $105K/yrAgencyInternshipMid level4+ years exp.
6 months ago
The Channel Company logo

B2B Partner Marketing Strategist

The Channel Company

USA (Remote)

$95K/yr - $105K/yrAgencySalaried-FtMid level4+ years exp.
6 months ago
The Channel Company logo
The Channel Company

Strategic Partner Marketing Manager

USA (Remote)

$95K/yr – $100K/yrMid Level5+ years expSalaried Ft

Posted 7 days ago

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Job Summary

Own partner marketing strategy, planning, and campaign execution to drive pipeline with AWS and partner alignment; manage MDF funding and stakeholder relationships; oversee performance and reporting.

  • Develop JMPs and GTM plans
  • Lead integrated campaigns and partner engagement
  • Manage MDF planning and ROI tracking

Job Description

Responsibilities

  • Partner Marketing Strategy & Planning
  • Build and maintain Joint Marketing Plans (JMPs) aligned to AWS and partner business objectives.
  • Develop partner-specific go-to-market strategies that support pipeline growth, partner differentiation, and cloud adoption.
  • Identify growth opportunities and recommend marketing initiatives based on partner priorities, AWS programs, and market trends.
  • Act as a trusted advisor to partner marketing leaders and AWS stakeholders.
  • Campaign Execution
  • Lead the planning, execution, and optimization of integrated marketing campaigns.
  • Coordinate activities across digital marketing, content syndication, webinars, events, ABM, and demand generation programs.
  • Manage agency engagement where appropriate and ensure timely campaign delivery.
  • Monitor campaign performance and recommend improvements to maximize outcomes.

Requirements

  • 5+ years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing, or related fields.
  • Experience managing strategic partner relationships within the technology industry, preferably GSI.
  • Strong understanding of integrated marketing campaigns and demand generation.
  • Experience developing and executing go-to-market strategies.
  • Strong stakeholder management and client-facing communication skills.
  • Experience presenting to senior leadership and executive audiences.
  • Proven ability to manage multiple projects and priorities simultaneously.
  • Strong analytical and reporting capabilities.
  • Proficiency in PowerPoint, Excel, and marketing reporting tools.

Preferred

  • Experience working with AWS, cloud technology providers, OEM vendors, GSIs, SIs, or consulting firms.
  • Knowledge of MDF programs, partner funding models, and channel ecosystems.
  • Experience with ABM, executive engagement programs, and partner-led demand generation.
  • Familiarity with pipeline attribution and partner marketing measurement frameworks.
  • Experience working with global or multinational partner organizations.

Benefits

  • All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.
The Channel Company logo

The Channel Company

The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.

Founded in 2008
Needham, Massachusetts, USA
562 employees (220 in marketing)
www.thechannelco.com

Salaries

Posted range

$95K/yr – $100K/yr

Taken straight from the job posting.

See all The Channel Company salaries

Marketing Team

Marketing Team Size
203 (36% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

James Lenza
James Lenza
Sr. Director, Corporate Marketing & Program Strategy
At the company for 1 year 8 months
Jackie Johnson
Jackie Johnson
Director, Marketing Automation
At the company for 15 years 8 months
Shannon Nourie-Gauthier
Shannon Nourie-Gauthier
Director Corporate Marketing
At the company for 7 years 8 months
Jean McDermott
Jean McDermott
Partner Marketing Manager
At the company for 4 years 9 months

Traffic Signals

Monthly Visitors
48.2K
Traffic Source Mix
Search
33%
Direct
52.4%
Referral
11.4%
Social
1.7%
Paid
1.3%

Headcount Trend

Current headcount: ~562

Recent News

The Channel’s Next Chapter: Identity, Collaboration And The Power Of Relationships
Oct 8, 2025 • CRN Magazine
20 Tech Companies Hiring In The IT Channel: September 2025
Sep 17, 2025 • CRN Magazine
CRN Australia re-launches under The Channel Company banner
Apr 2, 2025 • CRN Australia
Putting Partners First: The CRN 2025 Partner Program Guide
Mar 24, 2025 • CRN Magazine
The Channel Co. takes direct control of Australian and NZ operations, names new editor
Mar 11, 2025 • Worcester Business Journal
The Channel Company takes direct publication of CRN Australia
Feb 4, 2025 • PR Newswire
How & Why Partner Programs Are Changing With the Channel
Feb 4, 2025 • Channel Insider
The Channel Company Welcomes Veteran Global Finance Leader Gary Bannett as CFO
Nov 4, 2024 • PR Newswire

Links

www.thechannelco.comLinkedInX (Twitter)