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Marketing jobs

15 marketing jobs

7 days ago

Enrollment Services Specialist - Public Health Sciences

Penn State University

Pennsylvania, USA (Hybrid)Full time$49K/yr – $71K/yr

11 days ago

Part-Time Strategic Market Research Support

Penn State University

Pennsylvania, USA (On-site)Part time

2 weeks ago

Part-Time Small Business Development Center Marketing & Events Intern

Penn State University

Pennsylvania, USA (Unknown)Part time

3 weeks ago

Marketing Strategist

Penn State University

University Park, IL (Hybrid)Full time$66K/yr – $95K/yr

3 weeks ago

Marketing and Communications Specialist

Penn State University

University Park, IL (Hybrid)Full time$49K/yr – $71K/yr

6 weeks ago

Community Engagement Specialist - Dermatology

Penn State University

Tallahassee, FL (On-site)Full time$68K/yr – $102K/yr

2 months ago

Part Time - Student - Marketing Coordinator

Penn State University

Nebraska, USA (On-site)Part time

3 months ago

Director of Public Relations and Media Strategy

Penn State University

University Park, IL (Hybrid)Full time$68K/yr – $102K/yr

3 months ago

Part-Time Social Media Assistant-Lead

Penn State University

University Park, IL (On-site)Part time

3 months ago

Part Time - Marketing & Communications - Strategic Communications Specialist

Penn State University

Pennsylvania, USA (Hybrid)Part time

3 months ago

Marketing Strategist – Research Commercialization & Event Support

Penn State University

Pennsylvania, USA (Unknown)Part time

3 months ago

Marketing Communications Specialist

Penn State University

Pennsylvania, USA (Unknown)Full time$51K/yr – $74K/yr

3 months ago

Marketing Strategist – Research Commercialization & Event Support

Penn State University

University Park, IL (Hybrid)Part time

3 months ago

Marketing Communications Specialist

Penn State University

University Park, IL (Hybrid)Full time$51K/yr – $74K/yr

4 months ago

Marketing Educator Summer Intern

Penn State University

University Park, IL (On-site)Part time

All marketing roles in the US

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All marketing roles in the US

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15 jobs

Enrollment Services Specialist - Public Health Sciences

Penn State University

Pennsylvania, USA (Hybrid)

$49K/yr - $71K/yrIn-houseFull-timeMid level4+ years exp.

7 days ago

Part-Time Strategic Market Research Support

Penn State University

Pennsylvania, USA (On-site)

In-housePart-timeIntern/new grad

11 days ago

Part-Time Small Business Development Center Marketing & Events Intern

Penn State University

Pennsylvania, USA (Unknown)

In-housePart-timeIntern/new grad

2 weeks ago

Marketing Strategist

Penn State University

University Park, IL (Hybrid)

$66K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.

3 weeks ago

Marketing and Communications Specialist

Penn State University

University Park, IL (Hybrid)

$49K/yr - $71K/yrIn-houseFull-timeMid level1+ years exp.

3 weeks ago

Community Engagement Specialist - Dermatology

Penn State University

Tallahassee, FL (On-site)

$68K/yr - $102K/yrIn-houseFull-timeSenior level6+ years exp.

6 weeks ago

Part Time - Student - Marketing Coordinator

Penn State University

Nebraska, USA (On-site)

In-housePart-timeIntern/new grad

2 months ago

Director of Public Relations and Media Strategy

Penn State University

University Park, IL (Hybrid)

$68K/yr - $102K/yrIn-houseFull-timeDirector/executive6+ years exp.

3 months ago

Part-Time Social Media Assistant-Lead

Penn State University

University Park, IL (On-site)

In-housePart-timeMid level1+ years exp.

3 months ago

Part Time - Marketing & Communications - Strategic Communications Specialist

Penn State University

Pennsylvania, USA (Hybrid)

In-housePart-timeEntry level

3 months ago

Marketing Strategist – Research Commercialization & Event Support

Penn State University

Pennsylvania, USA (Unknown)

In-housePart-timeMid level

3 months ago

Marketing Communications Specialist

Penn State University

Pennsylvania, USA (Unknown)

$51K/yr - $74K/yrIn-houseFull-timeMid level3+ years exp.

3 months ago

Marketing Strategist – Research Commercialization & Event Support

Penn State University

University Park, IL (Hybrid)

In-housePart-timeMid level

3 months ago

Marketing Communications Specialist

Penn State University

University Park, IL (Hybrid)

$51K/yr - $74K/yrIn-houseFull-timeMid level3+ years exp.

3 months ago

Marketing Educator Summer Intern

Penn State University

University Park, IL (On-site)

In-housePart-timeIntern/new grad

4 months ago

Penn State University

Enrollment Services Specialist - Public Health Sciences

Pennsylvania, USA (Hybrid)

$49K/yr – $71K/yrMid Level4+ years expFull time

Posted 7 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

Marketing Strategy & Campaign Management: Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment. Analyze audience data, market trends, and competitor activity to inform recruitment-focused messaging and positioning. Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry generation, application conversion, yield). Oversee content development (webpages, email campaigns, social media, videos) to ensure consistency and engagement. Manage search engine optimization/search engine marketing efforts and digital advertising campaigns to maximize reach and conversion. Establish and track marketing key performance indicators and produce performance reports; adjust strategies based on data insights. Recruitment Strategy & Funnel Management: Manage and optimize the prospective student funnel from inquiry through matriculation. Partner with academic program leadership to align marketing and recruitment goals with enrollment targets. Implement targeted outreach initiatives, including list development, pipeline partnerships, and digital lead generation. Utilize Customer Relationship Management systems to track engagement, nurture leads, and improve conversion rates. Analyze enrollment and funnel data to identify opportunities and gaps in recruitment strategy. Prospective Student Engagement: Serve as a key point of contact for prospective students, providing timely and accurate information about programs, admissions, and application processes. Deliver a high level of customer service across multiple channels (email, phone, virtual, in-person). Guide prospective students through application steps and connect them to appropriate resources (e.g., financial aid, registrar, academic programs). Support a welcoming, responsive, and inclusive recruitment experience. Events & Outreach: Plan and execute recruitment events such as open houses, webinars, information sessions, and outreach presentations. Represent the department at recruitment events, conferences, and partner engagements. Coordinate event logistics, promotional materials, and communication strategies. Support outreach to key pipeline audiences and partners. Reporting, Operations, & Continuous Improvement: Prepare regular reports on marketing effectiveness, recruitment results, and enrollment trends. Identify and implement process improvements to enhance efficiency and the student experience. Collaborate with internal stakeholders across marketing, admissions, and academic programs.

Requirements

Associate Degree 4+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

Preferred

Experience developing and executing digital marketing campaigns and analyzing performance metrics. Strong communication and interpersonal skills with a customer-focused mindset. Experience in higher education marketing, admissions, or enrollment management. Familiarity with Customer Relationship Management systems (e.g. Salesforce) and marketing automation tools. Knowledge of SEO/SEM, paid media, and web analytics platforms. Experience supporting graduate or professional program recruitment.

Benefits

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page .

Penn State University

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world.From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree.We Are Penn State.

University Park, Pennsylvania, USA

32K employees (1,262 in marketing)

psu.edu

Traffic Signals

Monthly Visitors

7.5M

Monthly Google Ads Budget

$4M

Traffic Source Mix

51%

Direct

39.6%

Referral

7.3%

Social

0.6%

Paid

1.3%

Headcount Trend

Current headcount: ~31.7K

Marketing Team

Marketing Team Size

897 (3% of company)

Median Career Experience

32 years

Median Tenure

33.1 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$15.4M

Last Raise

$816K

Grant, 2 years ago

Funding History

Apr 2024
Grant • $816K
Jan 2022
Grant • $1.2M
Nov 2018
Grant • $13.4M

Recent News

Penn State Smeal College of Business announces Smeal Direct for summer/fall 2026

Oct 8, 2025 • Penn State University

Penn State rises to No. 26 among public universities in 2026 US News ‘Best Colleges’

Sep 23, 2025 • Penn State University

Penn State University plans to "wind down" public media station WPSU by June 2026 after a university board declined to transfer ownership to Philadelphia's WHYY (Carmen Russell-Sluchansky/WHYY)

Sep 12, 2025 • Mediagazer

Responsibilities

Marketing Strategy & Campaign Management: Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment. Analyze audience data, market trends, and competitor activity to inform recruitment-focused messaging and positioning. Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry generation, application conversion, yield). Oversee content development (webpages, email campaigns, social media, videos) to ensure consistency and engagement. Manage search engine optimization/search engine marketing efforts and digital advertising campaigns to maximize reach and conversion. Establish and track marketing key performance indicators and produce performance reports; adjust strategies based on data insights. Recruitment Strategy & Funnel Management: Manage and optimize the prospective student funnel from inquiry through matriculation. Partner with academic program leadership to align marketing and recruitment goals with enrollment targets. Implement targeted outreach initiatives, including list development, pipeline partnerships, and digital lead generation. Utilize Customer Relationship Management systems to track engagement, nurture leads, and improve conversion rates. Analyze enrollment and funnel data to identify opportunities and gaps in recruitment strategy. Prospective Student Engagement: Serve as a key point of contact for prospective students, providing timely and accurate information about programs, admissions, and application processes. Deliver a high level of customer service across multiple channels (email, phone, virtual, in-person). Guide prospective students through application steps and connect them to appropriate resources (e.g., financial aid, registrar, academic programs). Support a welcoming, responsive, and inclusive recruitment experience. Events & Outreach: Plan and execute recruitment events such as open houses, webinars, information sessions, and outreach presentations. Represent the department at recruitment events, conferences, and partner engagements. Coordinate event logistics, promotional materials, and communication strategies. Support outreach to key pipeline audiences and partners. Reporting, Operations, & Continuous Improvement: Prepare regular reports on marketing effectiveness, recruitment results, and enrollment trends. Identify and implement process improvements to enhance efficiency and the student experience. Collaborate with internal stakeholders across marketing, admissions, and academic programs.

Requirements

Associate Degree 4+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

Preferred

Experience developing and executing digital marketing campaigns and analyzing performance metrics. Strong communication and interpersonal skills with a customer-focused mindset. Experience in higher education marketing, admissions, or enrollment management. Familiarity with Customer Relationship Management systems (e.g. Salesforce) and marketing automation tools. Knowledge of SEO/SEM, paid media, and web analytics platforms. Experience supporting graduate or professional program recruitment.

Benefits

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page .