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Marketing jobs

15 marketing jobs

20 hrs ago

Director, Consumer Lending Product Marketing

USAA

Phoenix, AZ (Hybrid)Full time$143K/yr – $274K/yr

1 day ago

• Program Manager, Ecosystem Go-to-Market (Auto & Home)

USAA

Phoenix, AZ (Hybrid)Full time$103K/yr – $198K/yr

3 days ago

Executive Director, Product Marketing

USAA

Phoenix, AZ (Hybrid)Full time$170K/yr – $306K/yr

4 days ago

Director, Member Marketing

USAA

Phoenix, AZ (Hybrid)Full time$127K/yr – $243K/yr

7 days ago

Media and Social Marketing Manager, Programmatic Strategy Lead

USAA

Phoenix, AZ (Hybrid)Full time$114K/yr – $218K/yr

10 days ago

Decision Science Analyst Senior - Marketing Insights

USAA

Plano, TX (Hybrid)$114K/yr – $218K/yr

2 weeks ago

Communications Manager Senior

USAA

Phoenix, AZ (Hybrid)Full time$114K/yr – $218K/yr

3 weeks ago

Director, Creative Product Marketing

USAA

Phoenix, AZ (Hybrid)Full time$127K/yr – $243K/yr

4 weeks ago

Social Media Community Manager I

USAA

Phoenix, AZ (Hybrid)Full time$77K/yr – $147K/yr

6 weeks ago

Director, Member Marketing

USAA

Colorado Springs, CO (Hybrid)Full time$127K/yr – $243K/yr

7 weeks ago

Senior Decision Science Analyst - Bank Marketing Analytics

USAA

Phoenix, AZ (Hybrid)Full time$114K/yr – $218K/yr

7 weeks ago

MarTech Strategy Lead

USAA

Colorado Springs, CO (Hybrid)Full time$143K/yr – $274K/yr

2 months ago

Director, P&C Marketing Channel Analytics

USAA

Phoenix, AZ (Hybrid)Full time$165K/yr – $297K/yr

3 months ago

Associate Creative Director (Writer)

USAA

San Antonio, TX (Hybrid)Full time$127K/yr – $243K/yr

4 months ago

MarTech Enablement - Mid Level

USAA

Colorado Springs, CO (Hybrid)Full time$103K/yr – $198K/yr

All marketing roles in the US

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All marketing roles in the US

Get alerts for this search

15 jobs

Director, Consumer Lending Product Marketing

USAA

Phoenix, AZ (Hybrid)

$143K/yr - $274K/yrIn-houseFull-timeDirector/executive8+ years exp.

20 hrs ago

• Program Manager, Ecosystem Go-to-Market (Auto & Home)

USAA

Phoenix, AZ (Hybrid)

$103K/yr - $198K/yrIn-houseFull-timeSenior level6+ years exp.

1 day ago

Executive Director, Product Marketing

USAA

Phoenix, AZ (Hybrid)

$170K/yr - $306K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 days ago

Director, Member Marketing

USAA

Phoenix, AZ (Hybrid)

$127K/yr - $243K/yrIn-houseFull-timeDirector/executive8+ years exp.

4 days ago

Media and Social Marketing Manager, Programmatic Strategy Lead

USAA

Phoenix, AZ (Hybrid)

$114K/yr - $218K/yrIn-houseFull-timeSenior level8+ years exp.

7 days ago

Decision Science Analyst Senior - Marketing Insights

USAA

Plano, TX (Hybrid)

$114K/yr - $218K/yrIn-houseSenior level6+ years exp.

10 days ago

Communications Manager Senior

USAA

Phoenix, AZ (Hybrid)

$114K/yr - $218K/yrIn-houseFull-timeSenior level6+ years exp.

2 weeks ago

Director, Creative Product Marketing

USAA

Phoenix, AZ (Hybrid)

$127K/yr - $243K/yrIn-houseFull-timeDirector/executive8+ years exp.

3 weeks ago

Social Media Community Manager I

USAA

Phoenix, AZ (Hybrid)

$77K/yr - $147K/yrIn-houseFull-timeEntry level4+ years exp.

4 weeks ago

Director, Member Marketing

USAA

Colorado Springs, CO (Hybrid)

$127K/yr - $243K/yrIn-houseFull-timeDirector/executive8+ years exp.

6 weeks ago

Senior Decision Science Analyst - Bank Marketing Analytics

USAA

Phoenix, AZ (Hybrid)

$114K/yr - $218K/yrIn-houseFull-timeSenior level6+ years exp.

7 weeks ago

MarTech Strategy Lead

USAA

Colorado Springs, CO (Hybrid)

$143K/yr - $274K/yrIn-houseFull-timeSenior level8+ years exp.

7 weeks ago

Director, P&C Marketing Channel Analytics

USAA

Phoenix, AZ (Hybrid)

$165K/yr - $297K/yrIn-houseFull-timeDirector/executive8+ years exp.

2 months ago

Associate Creative Director (Writer)

USAA

San Antonio, TX (Hybrid)

$127K/yr - $243K/yrIn-houseFull-timeSenior level8+ years exp.

3 months ago

MarTech Enablement - Mid Level

USAA

Colorado Springs, CO (Hybrid)

$103K/yr - $198K/yrIn-houseFull-timeMid level4+ years exp.

4 months ago

USAA

Director, Consumer Lending Product Marketing

Phoenix, AZ (Hybrid)

$143K/yr – $274K/yrDirector/Executive8+ years expFull time

Posted 20 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the digital-first marketing lifecycle and lead cross-functional campaigns, budget stewardship, and risk-aware program delivery to grow the member base and optimize CPAs at scale.

Oversees strategy, planning, and execution across marketing channels
Builds and leads teams, partnerships, and compliance practices
Drives performance, analytics, and talent development

Job Description

Responsibilities

Directs and oversees the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
Directs and oversees the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
Responsible for supporting the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
Drive the strategy for the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
Leads a team to embrace safe & sound business practices at scale.
Knowledge of product related regulations, and risk and compliance requirements.
Ability to leverage external knowledge regarding the digital space and established a network of external partners to inspire out-of-box thinking.
Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
Cultivate talent through coaching and training.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 years of relevant work experience in financial services with hands-on experience in conversion channels.
3 years of people leadership experience in building, managing and/or developing high-performing teams.
Proficiency in Product Marketing, including developing marketing plans, performance reporting, and driving incremental growth.
Skilled in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Ability to analyze data from a variety of resources to support marketing decisions and alignment with key stakeholders.
Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.

Preferred

Strategic Prioritization & Execution: Demonstrated ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth within a digital-first environment.
Innovation & Growth Acceleration: Proven track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach, leveraging emerging digital trends and technologies .
Stakeholder Influence & Alignment: Skilled in proactively managing and influencing cross-functional stakeholders, navigating complex organizational dynamics, and clearly articulating marketing's strategic value to ensure alignment with objectives and optimize resource utilization.
Data-Driven Decision-Making: Proven ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and effectively resolve challenges.

Benefits

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

USAA

Since the beginning, our mission has been to provide a range of financial services to the military community and their families. Along the way, we’ve also established ourselves as a destination employer for passionate people looking to serve those who are willing to give it their all. Our mission is to stand with our members and be there for them and their families by facilitating their financial security. It starts with offering a range of highly competitive products, exceptional service, and trusted advice. But to be the military community’s provider of choice also takes dedicated team members who share our core values of service, loyalty, honesty, and integrity.

Founded in 1922

San Antonio, Texas, USA

40K employees (1,174 in marketing)

www.usaajobs.com

Traffic Signals

Monthly Visitors

235.4K

Monthly Google Ads Budget

$15.3K

Traffic Source Mix

28.6%

Direct

45.8%

Referral

19.5%

Social

Paid

2.9%

Headcount Trend

Current headcount: ~40K

Marketing Team

Marketing Team Size

771 (2% of company)

Median Career Experience

17 years

Median Tenure

5.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Paul De La Rosa

CMO Chief of Staff & Head of Marketing FP&A and Strategy

At the company for 6 years 11 months

Francesco Lagutaine

Chief Marketing Officer

At the company for 2 years 5 months

Abram Maldonado, MBA

Vice President, Head of Engineering - Digital Experiences & Marketing Technology

At the company for 23 years 2 months

Ameesh Vakharia

Executive Vice President - Chief Strategy and Brand Officer

At the company for 5 years 2 months

Funding

Last Raise

Grant, 9 months ago

Funding History

Jul 2025
Grant

Recent News

USAA commits $500M to help veterans and their families with career support, financial security

Nov 11, 2025 • Fox Business

USAA CEO is on a $500 million mission to get veterans and military families better job market opportunities

Nov 11, 2025 • CNBC

USAA launches Honor Through Action, boosts veteran funding

Nov 7, 2025 • PRWeek

Responsibilities

Directs and oversees the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
Directs and oversees the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
Responsible for supporting the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
Drive the strategy for the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
Leads a team to embrace safe & sound business practices at scale.
Knowledge of product related regulations, and risk and compliance requirements.
Ability to leverage external knowledge regarding the digital space and established a network of external partners to inspire out-of-box thinking.
Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
Cultivate talent through coaching and training.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 years of relevant work experience in financial services with hands-on experience in conversion channels.
3 years of people leadership experience in building, managing and/or developing high-performing teams.
Proficiency in Product Marketing, including developing marketing plans, performance reporting, and driving incremental growth.
Skilled in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Ability to analyze data from a variety of resources to support marketing decisions and alignment with key stakeholders.
Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.

Preferred

Strategic Prioritization & Execution: Demonstrated ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth within a digital-first environment.
Innovation & Growth Acceleration: Proven track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach, leveraging emerging digital trends and technologies .
Stakeholder Influence & Alignment: Skilled in proactively managing and influencing cross-functional stakeholders, navigating complex organizational dynamics, and clearly articulating marketing's strategic value to ensure alignment with objectives and optimize resource utilization.
Data-Driven Decision-Making: Proven ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and effectively resolve challenges.

Benefits

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.