Responsibilities

• Responds to business requests and creates new or modifies existing standard audience selection rules by collaborating with key stakeholders to ensure alignment with campaign requirements.
• Responsible for managing the 'rules' within the execution tool (SFMC, CDP) ensuring the 'rules' structure and coding are up to date.
• Applies advanced subject matter knowledge on existing rules and fallout analysis to educate key stakeholders.
• Ensures data elements or functional requirements are available.
• Explores existing resources against business needs and identifies gaps.
• Partners with IT and lead to identify solutions for resources not readily available.
• Applies advanced subject matter knowledge across one or multiple product lines and execution tools to facilitate and contribute to the implementation of solutions in business requirement sessions.
• Facilitate cross-functional campaign requirement sessions for complex marketing campaigns.
• Provides advanced knowledge of audience and forecasted volumes.
• Complete the final detailed business and technical requirements in support of marketing campaigns.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 6 or more years relevant business and/or general analysis experience.
• Advanced knowledge of Microsoft Office tools to include Word, Excel, and PowerPoint.
• Intermediate knowledge of statistics or other quantitative techniques or disciplines.
• Working knowledge of relevant data analysis tools.
• Working knowledge of relevant industry data sources.
• Agility, Team Building, Business Acumen, Communication, Innovation and Drive for Results.
• US military experience gained through military service or gained as a military spouse / domestic partner.

Preferred

• Financial Services industry experience a plus.
• Demonstrated experience developing engaging journeys and implementing personalized experiences across multiple channels (i.e Outbound Call and SMS).
• Prior experience managing complex audience strategies and defining audience requirements to ensure alignment with customer needs and business objectives.
• A strong foundation in leveraging data to fuel campaign optimizations including familiarity with Next Best Action and predictive models to drive leads prioritization and scoring.
• Technology Proficiency: Familiarity with enterprise-level marketing cloud solutions and mar-tech stacks, including Customer Data Platforms (CDPs) and Email Service Providers (ESPs) and their critical role in achieving business objectives (i.e Salesforce Preferred, Snowflake and SQL experience a plus).
• Exceptional Project Management & Communication: Experience managing cross-functional teams and communicating effectively with diverse groups of stakeholders.
• US military experience gained through military service or gained as a military spouse / domestic partner.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.