4 weeks ago
Director, Digital Content & Education, ANA Educational Foundation
Association of National Advertisers
New York City, NY (On-site)Full time$95K/yr – $105K/yr
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Director, Digital Content & Education, ANA Educational Foundation
New York City, NY (On-site)
$95K/yr – $105K/yrDirector/Executive5+ years expFull time
Posted 4 weeks ago
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Job Summary
Coordinate content and comms across web, social, and events to drive engagement for the ANA Educational Foundation, pairing website and survey insights with stakeholder communications.
- Own content, social, and digital programs with cross-team collaboration and data-driven storytelling.
- Partner with senior leadership to plan events, newsletters, and external-facing communications across LinkedIn, Instagram, and conferences.
Job Description
- Maintain and enhance the website by collaborating and strategizing with various internal stakeholders
- Create custom images and captions for social media, manage posts and curate content across all AEF social media accounts with an eye towards increasing engagement and awareness
- Partner with SVP to lead digital activities including social media strategy and execution with a focus on LinkedIn and Instagram, providing weekly analytics reports across social platforms
- Maintain the SurveyMonkey platform, manage survey data and reporting, and translate key insights into compelling social quotes and content assets.
- Write and design email newsletters to various AEF constituencies
- Assist with the management of the Zoom account for AEF virtual events
- Assist with identifying potential conference speakers and logistics
- Collaborate closely with internal team members on all aspects of distribution, content, and strategies
- Provide communications support to our stakeholders to help each AEF program achieve its engagement objectives
- Collaborate with internal departments to understand their work and develop written website content that clearly and effectively communicates these efforts to stakeholders
- Bachelor’s degree from an accredited institution plus 5-7 years’ prior work experience at an advertising agency, marketer, and/or media company
- At least 3 years of experience managing an external-facing website and/or social media account on a professional level
- Technologically savvy, particularly with WordPress, Google Analytics, Google AdWords, MailChimp, and social media
- Experience managing virtual events using the Zoom platform.
- Experience in designing social media images using Canva platform and creating compelling captions is a plus
- An understanding of the academic ecosystem
- Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
Association of National Advertisers
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Founded in 1910
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280 employees (103 in marketing)
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Traffic Signals
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103.6K
Traffic Source Mix
Search
36.6%
Direct
50.6%
Referral
9.3%
Social
2.5%
Paid
0.8%
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Current headcount: ~279
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