3 months ago
Brand Marketing Specialist
Dutch Bros Coffee
Tempe, AZ (Hybrid)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Brand Marketing Specialist
Tempe, AZ (Hybrid)
Salary Not AvailableSenior Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive apparel program management and eCommerce merch strategy for a high-growth lifestyle brand.
- Own the lifecycle from concept to fulfillment for uniforms and limited-edition drops.
- Must-have: 4+ years in Brand Marketing, Apparel Merchandising, or eCommerce Management.
- Lead co-branded apparel launches with brand partnerships and cross-functional teams.
Job Description
Drive apparel program management and eCommerce merch strategy for a high-growth lifestyle brand.
- Own the lifecycle from concept to fulfillment for uniforms and limited-edition drops.
- Must-have: 4+ years in Brand Marketing, Apparel Merchandising, or eCommerce Management.
- Lead co-branded apparel launches with brand partnerships and cross-functional teams.
Responsibilities
- Apparel Program Lifecycle Management: Manage the lifecycle of the employee uniform program (bi-monthly sends and Intro Packs), from initial concept through fulfillment.
- Drive the concepting and sourcing for “Limited Edition” apparel drops, managing timelines and vendor relationships to ensure seamless launches that generate internal excitement and brand pride.
- Partner with Employee Engagement and Field Ops teams to continually evaluate and innovate the internal uniform program, balancing functional needs with trend-forward designs to ensure our apparel stays relevant and reflects the high-energy culture of the Dutch Mafia.
- Act as the primary apparel lead for brand partnerships and marketing activations. Ensure seamless execution by sourcing co-branded gear as needed.
- Support social media efforts through content creation and posting to amplify brand reach and create hype around apparel and eCommerce drops
- eCommerce Growth & Digital Innovation: Lead the strategy and execution of customer-facing eCommerce merchandise initiatives, including sourcing trend-forward apparel and lifestyle merchandise
- Make recommendations for position pricing to maximize value and competitiveness
- Ensure that design elements align with the branding strategy and resonate with the target audience
- Collaborate with cross-functional teams to coordinate eCommerce campaign activities, including contributing to creative development, advertising, and promotional efforts.
- Make recommendations to optimize pricing, design, and marketing assets for consistency with sales goals
Requirements
- Bachelor’s Degree in Marketing or Business Administration preferred.
- 4+ years of experience in Brand Marketing, Apparel Merchandising, or eCommerce Management, preferably within a lifestyle or high-growth consumer brand.
- Strong ability to manage high-volume programs, from initial concept through fulfillment.
- Proven ability to manage competing timelines, deliverables and details.
- Competence in posting and monitoring social content, with an understanding of how to leverage digital platforms to create hype around product drops
- Excellent written and verbal communication skills
- Creative thinking and the ability to translate ideas into actionable plans
- Ability to work collaboratively in a team and manage multiple projects simultaneously
- Analytical skills to measure and report on the effectiveness of eCommerce programs
- Location: Tempe, Arizona. This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.
Preferred
- Experience within a lifestyle or high-growth consumer brand
- Prior apparel merchandising or eCommerce management
Dutch Bros Coffee
4.0 Glassdoor
Dutch Bros Coffee is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. We were founded in Grants Pass, Oregon in 1992 and are now sharing our vibrant culture and fully customizable drinks at over 900 locations across 18 states. We serve a wide variety of unique, handcrafted beverages such as our exclusive Dutch Bros RebelTM energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more. We are wholeheartedly focused on radiating kindness and sharing the Dutch luv. In addition to our mission of speed, quality and service, we are passionate about giving back to the communities we serves. Through local giving and annual company-wide initiatives, we make impactful contributions to causes across the country. To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to earn points and score rewards!
Founded in 1992
Tempe, Arizona, USA
8.9K employees (87 in marketing)
77% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$5
Traffic Source Mix
Search
55.7%
Direct
38.1%
Referral
4.8%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~8.9K
Marketing Team
Marketing Team Size
61 (1% of company)
Median Career Experience
9 years
Median Tenure
2.9 years
People
Marketing Leadership
Tana Davila
Chief Marketing Officer
At the company for 3 years 7 months
Matt Warren
Senior Vice President, Digital Marketing
At the company for 1 year 7 months
Debbie Beisswanger
Senior Vice President, Marketing
At the company for 2 years 7 months
Charles Swindler
VP of Field Marketing
At the company for 21 years 11 months
Funding
Total Funding
$1.2B
Last Raise
$650M
Post IPO Debt, 10 months ago
Funding History
- May 2025Post IPO Debt • $650M
- Feb 2024Post IPO Secondary • $232.4M
- Sep 2023Post IPO Equity • $300M