Own Serval's positioning, messaging, and go-to-market launches, and drive enablement, competitive intel, and customer proof to win with IT, security, and ops buyers.

Create messaging and narratives that resonate with buyers and differentiate from legacy ITSM.
Lead launches end to end with product, sales, and demand gen, and build the enablement toolkit.
Develop case studies, ROI narratives, and battle cards to empower the field.

Job Description

Responsibilities

Own positioning and messaging for Serval: the narrative, the value props, and the differentiation against legacy ITSM and other AI point solutions. Make it sharp, make it true, make it repeatable.
Lead product launches from tiering to GTM plan to execution, coordinating product, sales, and demand gen so releases land with customers and not just in a changelog.
Build the sales enablement layer: pitch decks, one-pagers, battle cards, demo narratives, objection handling, and competitive intel that reps actually use.
Become the resident expert on our buyers [IT, security, and ops leaders] and their world: their pain, their alternatives, their buying process. Turn that into messaging that resonates.
Drive competitive intelligence: track the landscape, build the battle cards, and arm the field to win head-to-head.
Partner with demand gen and content on campaigns, webinars, and thought leadership that move pipeline, not just impressions.
Support pricing and packaging work with market and win/loss insight.
Create customer-facing proof: case studies, ROI narratives, and reference content that make the value undeniable.

Requirements

5+ years in product marketing, ideally in B2B SaaS sold to technical buyers [IT, security, DevOps, or infrastructure].
A track record of owning positioning and launches end to end, not just contributing slides to someone else's plan.
Strong writing. You can take a complex, technical product and make it clear, credible, and compelling to a busy executive.
Deep comfort partnering with sales. You've built enablement that reps chose to use because it helped them win.
Analytical instincts: you ground messaging in research, win/loss, and data, and you can tell the difference between a story that sounds good and one that closes.
Bias to action and comfort with ambiguity. You thrive when the category is undefined and the answer isn't in a template.

Preferred

Bonus: experience with ITSM, IT operations, identity/access, security, or AI/agent products.

Benefits

Impact : Be a key player in shaping the success of our product and company.
Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture : Join a culture that values innovation, ownership, accountability, and fun.

Serval

Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management. Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.

San Francisco, California, USA

51 employees (4 in marketing)

www.serval.com

Traffic Signals

Monthly Visitors

15.8K

Monthly Google Ads Budget

$30.8K

Traffic Source Mix

33.6%

Direct

44.5%

Referral

5.7%

Social

14.5%

Paid

1.5%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size

2 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$122M

Last Raise

$75M

Series B, 3 months ago

Funding History

Dec 2025
Series B • $75M
Oct 2025
Series A • $47M

Marketing jobs

Senior Product Marketing Manager

Field Marketing Manager

Integrated Growth Marketing Lead

Technical Product Marketing Manager

All marketing roles in the US

All marketing roles in the US

Senior Product Marketing Manager

Field Marketing Manager

Integrated Growth Marketing Lead

Technical Product Marketing Manager

Senior Product Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Serval

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Product Marketing Manager

Field Marketing Manager

Integrated Growth Marketing Lead

Technical Product Marketing Manager

Senior Product Marketing Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Serval

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News