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Marketing jobs

10 marketing jobs

3 days ago

Sr. Manager, Brand Franchise - Emotional Support Pals

Relatable

New York City, NY (Hybrid)Full time$140K/yr – $165K/yr

3 days ago

Brand Manager - Hugimals

Relatable

New York City, NY (On-site)Full time$115K/yr – $140K/yr

3 weeks ago

Senior Social Media Manager

Relatable

New York City, NY (Hybrid)Full time$100K/yr – $130K/yr

3 weeks ago

Affiliate Campaign Coordinator, TikTok Shop

Relatable

New York City, NY (Remote)Contract$58K/yr – $63K/yr

3 weeks ago

Senior Paid Media Manager

Relatable

New York City, NY (On-site)Full time$135K/yr – $150K/yr

7 weeks ago

Brand Manager

Relatable

New York City, NY (Hybrid)Full time$115K/yr – $135K/yr

1 month ago

Content Creator

Relatable

New York City, NY (Hybrid)Full time$60K/yr – $75K/yr

2 months ago

Sr. Performance Marketing Manager, Emotional Support Pals

Relatable

New York, USA (Hybrid)Full time$115K/yr – $140K/yr

3 months ago

Growth Marketing Manager, Emotional Support Pals

Relatable

New York, USA (Hybrid)Full time$105K/yr – $135K/yr

4 months ago

Social Media Manager

Relatable

New York, USA (On-site)Full time$85K/yr – $115K/yr

All marketing roles in the US

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All marketing roles in the US

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10 jobs

Sr. Manager, Brand Franchise - Emotional Support Pals

Relatable

New York City, NY (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeSenior level6+ years exp.

3 days ago

Brand Manager - Hugimals

Relatable

New York City, NY (On-site)

$115K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.

3 days ago

Senior Social Media Manager

Relatable

New York City, NY (Hybrid)

$100K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Affiliate Campaign Coordinator, TikTok Shop

Relatable

New York City, NY (Remote)

$58K/yr - $63K/yrIn-houseContractEntry level1+ years exp.

3 weeks ago

Senior Paid Media Manager

Relatable

New York City, NY (On-site)

$135K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Brand Manager

Relatable

New York City, NY (Hybrid)

$115K/yr - $135K/yrIn-houseFull-timeMid level3+ years exp.

7 weeks ago

Content Creator

Relatable

New York City, NY (Hybrid)

$60K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.

1 month ago

Sr. Performance Marketing Manager, Emotional Support Pals

Relatable

New York, USA (Hybrid)

$115K/yr - $140K/yrIn-houseFull-timeSenior level6+ years exp.

2 months ago

Growth Marketing Manager, Emotional Support Pals

Relatable

New York, USA (Hybrid)

$105K/yr - $135K/yrIn-houseFull-timeMid level5+ years exp.

3 months ago

Social Media Manager

Relatable

New York, USA (On-site)

$85K/yr - $115K/yrIn-houseFull-timeMid level5+ years exp.

4 months ago

Relatable

Sr. Manager, Brand Franchise - Emotional Support Pals

New York City, NY (Hybrid)

$140K/yr – $165K/yrSenior Level6+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the franchise from strategy to execution, owning the Total Line Plan, pricing, and portfolio direction while building brand identity and cross‑functional alignment.

Own the franchise end to end with forecasting, pricing, and financial targets.
Define product direction and multi-year growth strategy across sub-lines and partnerships.

Job Description

Responsibilities

Franchise Ownership & Portfolio Strategy - Own the franchise end to end — the Total Line Plan (TLP), forecasting, financial goals, margin targets, and pricing strategy.
Own the product roadmap, line planning, and pricing tiers across the franchise, balancing evergreen carry-forwards against newness.
Define the franchise architecture: which sub-lines, formats, and adjacent categories the brand extends into — and which it deliberately doesn't.
Define product and innovation direction, positioning, and key features that drive growth.
Develop a licensing and partnership roadmap that extends the franchise into new spaces without diluting the core.
Build the multi-year franchise plan — a three-year view of where the brand goes beyond the current line.
Brand Building - Define and evolve brand positioning, identity, and vision.
Establish a distinctive brand voice, tone, and visual identity.
Ensure brand consistency across all consumer touchpoints: packaging, retail, digital, and marketing.
Protect franchise equity. Set the guardrails for what does and doesn't belong under the brand, and hold the line when there's commercial pressure to stretch it.

Requirements

6–9 years of experience in brand marketing, product marketing, or category management.
Experience owning a brand franchise or product family, not just individual SKUs or campaigns.
Judgment about brand extension — you've turned down a revenue opportunity because it was wrong for the brand.
Proven track record managing a product portfolio against financial growth targets.
Comfortable forecasting, setting pricing, and driving to margin goals.
Strong data literacy — you can pull insights from POS data and build a credible TLP.
Natural storyteller — you can turn a product concept into a brand narrative that resonates.
A cross-functional collaborator who earns trust without a dotted line.
Adaptable by nature — priorities shift here, and you don't get rattled.
Bachelor's degree in Marketing or related field, or equivalent experience.

Benefits

Healthcare, Vision, & Dental: Competitive / Best in Class Plans
FSA & HSA Options: Pick what suits you (can’t do both).
401K with 3% Match: Eligible after 90 days.
Financial Planning & Charity Match
Time Off
PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
Wellness & Growth
Classpass Membership
Continuous Learning & Dedicated Learning Hours
Remote & Hybrid Work Options

Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products.Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way.You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

Founded in 2016

New York, New York, USA

116 employees (35 in marketing)

relatable.com

Traffic Signals

Monthly Visitors

102.5K

Traffic Source Mix

45.7%

Direct

38.2%

Referral

9.1%

Social

4.9%

Paid

1.6%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size

23 (20% of company)

Marketing Roles Posted (Last 30 Days)

People

Founders / CEO

Eric Mill

Co-Founder

At the company for 3 years 11 months

Jessica Montague, LCSW

Co-Founder

At the company for 3 years 4 months

Marketing jobs

Sr. Manager, Brand Franchise - Emotional Support Pals

Brand Manager - Hugimals

Senior Social Media Manager

Affiliate Campaign Coordinator, TikTok Shop

Senior Paid Media Manager

Brand Manager

Content Creator

Sr. Performance Marketing Manager, Emotional Support Pals

Growth Marketing Manager, Emotional Support Pals

Social Media Manager

All marketing roles in the US

All marketing roles in the US

Sr. Manager, Brand Franchise - Emotional Support Pals

Brand Manager - Hugimals

Senior Social Media Manager

Affiliate Campaign Coordinator, TikTok Shop

Senior Paid Media Manager

Brand Manager

Content Creator

Sr. Performance Marketing Manager, Emotional Support Pals

Growth Marketing Manager, Emotional Support Pals

Social Media Manager

Sr. Manager, Brand Franchise - Emotional Support Pals

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Relatable

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

Recent News

All marketing roles in the US

All marketing roles in the US

Sr. Manager, Brand Franchise - Emotional Support Pals

Brand Manager - Hugimals

Senior Social Media Manager

Affiliate Campaign Coordinator, TikTok Shop

Senior Paid Media Manager

Brand Manager

Content Creator

Sr. Performance Marketing Manager, Emotional Support Pals

Growth Marketing Manager, Emotional Support Pals

Social Media Manager

Sr. Manager, Brand Franchise - Emotional Support Pals

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Relatable

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

Recent News