Responsibilities

• Franchise Ownership & Portfolio Strategy - Own the franchise end to end — the Total Line Plan (TLP), forecasting, financial goals, margin targets, and pricing strategy.
• Own the product roadmap, line planning, and pricing tiers across the franchise, balancing evergreen carry-forwards against newness.
• Define the franchise architecture: which sub-lines, formats, and adjacent categories the brand extends into — and which it deliberately doesn't.
• Define product and innovation direction, positioning, and key features that drive growth.
• Develop a licensing and partnership roadmap that extends the franchise into new spaces without diluting the core.
• Build the multi-year franchise plan — a three-year view of where the brand goes beyond the current line.
• Brand Building - Define and evolve brand positioning, identity, and vision.
• Establish a distinctive brand voice, tone, and visual identity.
• Ensure brand consistency across all consumer touchpoints: packaging, retail, digital, and marketing.
• Protect franchise equity. Set the guardrails for what does and doesn't belong under the brand, and hold the line when there's commercial pressure to stretch it.

Requirements

• 6–9 years of experience in brand marketing, product marketing, or category management.
• Experience owning a brand franchise or product family, not just individual SKUs or campaigns.
• Judgment about brand extension — you've turned down a revenue opportunity because it was wrong for the brand.
• Proven track record managing a product portfolio against financial growth targets.
• Comfortable forecasting, setting pricing, and driving to margin goals.
• Strong data literacy — you can pull insights from POS data and build a credible TLP.
• Natural storyteller — you can turn a product concept into a brand narrative that resonates.
• A cross-functional collaborator who earns trust without a dotted line.
• Adaptable by nature — priorities shift here, and you don't get rattled.
• Bachelor's degree in Marketing or related field, or equivalent experience.

Benefits

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match
• Time Off
• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
• Wellness & Growth
• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options