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Marketing jobs

14 marketing jobs

2 days ago

Performance Marketing Principal

Via

New York City, NY (On-site)Full time$125K/yr – $160K/yr

3 weeks ago

Demand Generation Principal

Via

New York City, NY (On-site)Full time

4 weeks ago

Product Marketing Lead, Advanced Technology & AI

VIA

Somerville, MA (Hybrid)Full time$100K/yr – $150K/yr

4 weeks ago

Product Marketing Lead, Digital Payments

VIA

Somerville, MA (Hybrid)Full time$100K/yr – $150K/yr

4 weeks ago

Product Marketing Lead, Public Safety

VIA

Somerville, MA (Hybrid)Full time$100K/yr – $150K/yr

7 weeks ago

Regional GTM Manager

Via

USA (Remote)Full time$136K/yr – $179K/yr

2 months ago

VP, Consumer Growth Marketing

Via

New York City, NY (On-site)Full time$200K/yr – $275K/yr

2 months ago

Consumer Growth Marketing Principal

Via

New York, USA (On-site)Full time$125K/yr – $160K/yr

3 months ago

Marketing Coordinator

Via

USA (Hybrid)Full time$50K/yr – $65K/yr

3 months ago

Digital Content Associate Principal

Via

New York, USA (On-site)Full time$85K/yr – $125K/yr

3 months ago

Consumer Growth Marketing Associate

Via

New York, USA (On-site)Full time$65K/yr – $85K/yr

3 months ago

VP, Product Marketing

Via

New York, USA (On-site)Full time$230K/yr – $270K/yr

4 months ago

Marketing Coordinator

Via

USA (Remote)Full time$50K/yr – $65K/yr

4 months ago

Motion & AI Video Designer (Via, Remix, Citymapper)

Via

New York, USA (On-site)Full time$125K/yr – $160K/yr

All marketing roles in the US

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All marketing roles in the US

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14 jobs

Performance Marketing Principal

Via

New York City, NY (On-site)

$125K/yr - $160K/yrIn-houseFull-timeSenior level6+ years exp.

2 days ago

Demand Generation Principal

Via

New York City, NY (On-site)

In-houseFull-timeSenior level2+ years exp.

3 weeks ago

Product Marketing Lead, Advanced Technology & AI

VIA

Somerville, MA (Hybrid)

$100K/yr - $150K/yrIn-houseFull-timeSenior level4+ years exp.

4 weeks ago

Product Marketing Lead, Digital Payments

VIA

Somerville, MA (Hybrid)

$100K/yr - $150K/yrIn-houseFull-timeSenior level4+ years exp.

4 weeks ago

Product Marketing Lead, Public Safety

VIA

Somerville, MA (Hybrid)

$100K/yr - $150K/yrIn-houseFull-timeSenior level4+ years exp.

4 weeks ago

Regional GTM Manager

Via

USA (Remote)

$136K/yr - $179K/yrIn-houseFull-timeMid level5+ years exp.

7 weeks ago

VP, Consumer Growth Marketing

Via

New York City, NY (On-site)

$200K/yr - $275K/yrIn-houseFull-timeSenior level10+ years exp.

2 months ago

Consumer Growth Marketing Principal

Via

New York, USA (On-site)

$125K/yr - $160K/yrIn-houseFull-timeMid level6+ years exp.

2 months ago

Marketing Coordinator

Via

USA (Hybrid)

$50K/yr - $65K/yrIn-houseFull-timeMid level1+ years exp.

3 months ago

Digital Content Associate Principal

Via

New York, USA (On-site)

$85K/yr - $125K/yrIn-houseFull-timeSenior level4+ years exp.

3 months ago

Consumer Growth Marketing Associate

Via

New York, USA (On-site)

$65K/yr - $85K/yrIn-houseFull-timeMid level2+ years exp.

3 months ago

VP, Product Marketing

Via

New York, USA (On-site)

$230K/yr - $270K/yrIn-houseFull-timeSenior level13+ years exp.

3 months ago

Marketing Coordinator

Via

USA (Remote)

$50K/yr - $65K/yrIn-houseFull-timeEntry level

4 months ago

Motion & AI Video Designer (Via, Remix, Citymapper)

Via

New York, USA (On-site)

$125K/yr - $160K/yrIn-houseFull-timeMid level

4 months ago

Via

Performance Marketing Principal

New York City, NY (On-site)

$125K/yr – $160K/yrSenior Level6+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize multi-market budgets across paid channels, build end-to-end lifecycle campaigns, and drive rider growth through experimentation while rigorously analyzing funnels from signup to loyalty.

Own and optimize a multi-market budget across channels
Build and manage lifecycle programs end-to-end
Drive rider growth through experimentation and funnel analysis

Job Description

Responsibilities

Own and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC
Build and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative optimization
Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks
Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty
Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders
Collaborate with local market teams to tailor paid strategies to market-specific dynamics

Requirements

Minimum of 6+ years of experience with significant experience managing and optimizing marketing budgets
Hands-on experience with Meta Ads, Google Ads, and programmatic platforms; bonus for OOH or direct mail in local/geo-targeted contexts
Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools
Track record of scaling marketing programs across multiple markets or geographies simultaneously
Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact
Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment

Benefits

We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012

New York, New York, USA

1.8K employees (121 in marketing)

ridewithvia.com

74% recommend to a friend

81% CEO approval

Traffic Signals

Monthly Visitors

295K

Monthly Google Ads Budget

$2.2K

Traffic Source Mix

37.3%

Direct

49.6%

Referral

9.6%

Social

2.6%

Paid

0.7%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size

51 (3% of company)

Median Career Experience

9.5 years

Median Tenure

5.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Fred Dintenfass

VP of Marketing

At the company for 6 years 1 month

Kelly M.

Director of Demand Generation

At the company for 1 year 2 months

Alexander Onish

Growth Marketing Director

At the company for 4 years 6 months

Olivia Blahut

Director of Product Marketing

At the company for 7 years

Funding

Total Funding

$887.1M

Last Raise

$110M

Series Unknown, 3 years ago

Funding History

Feb 2023
Series Unknown • $110M
Nov 2021
Series G • $130M
Mar 2021
Series Unknown • $60M

Marketing jobs

Performance Marketing Principal

Demand Generation Principal

Product Marketing Lead, Advanced Technology & AI

Product Marketing Lead, Digital Payments

Product Marketing Lead, Public Safety

Regional GTM Manager

VP, Consumer Growth Marketing

Consumer Growth Marketing Principal

Marketing Coordinator

Digital Content Associate Principal

Consumer Growth Marketing Associate

VP, Product Marketing

Marketing Coordinator

Motion & AI Video Designer (Via, Remix, Citymapper)

All marketing roles in the US

All marketing roles in the US

Performance Marketing Principal

Demand Generation Principal

Product Marketing Lead, Advanced Technology & AI

Product Marketing Lead, Digital Payments

Product Marketing Lead, Public Safety

Regional GTM Manager

VP, Consumer Growth Marketing

Consumer Growth Marketing Principal

Marketing Coordinator

Digital Content Associate Principal

Consumer Growth Marketing Associate

VP, Product Marketing

Marketing Coordinator

Motion & AI Video Designer (Via, Remix, Citymapper)

Performance Marketing Principal

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Via

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Performance Marketing Principal

Demand Generation Principal

Product Marketing Lead, Advanced Technology & AI

Product Marketing Lead, Digital Payments

Product Marketing Lead, Public Safety

Regional GTM Manager

VP, Consumer Growth Marketing

Consumer Growth Marketing Principal

Marketing Coordinator

Digital Content Associate Principal

Consumer Growth Marketing Associate

VP, Product Marketing

Marketing Coordinator

Motion & AI Video Designer (Via, Remix, Citymapper)

Performance Marketing Principal

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Via

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News