6 weeks ago
Retail Marketing Manager, SRA
Brooks Running
Seattle, WA (Hybrid)Full time$111K/yr – $166K/yr
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Retail Marketing Manager, SRA
Seattle, WA (Hybrid)
$111K/yr – $166K/yrMid Level7+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale Brooks retail marketing across Key Accounts and the Specialty channel, turning runner insights and data into scalable cross-account programs and go-to-market plans that move brand and business metrics.
- Growth/Channel Ownership: Lead go-to-market and in-market activation for Key Accounts and Specialty, coordinating with Integrated Marketing and NA channels.
- Strategy to Execution: Translate retailer trends and performance data into prioritized programs and investment decisions.
- Cross-Functional Planning: Own end-to-end story planning with cross-team alignment for sell-ins and in-market rollout.
Job Description
Responsibilities
- Own the execution and delivery of the Retail Marketing strategy for select SRA Key Accounts (e.g., Fleet Feet) and lead cross-account initiatives that scale across the channel and are aligned to brand and business objectives.
- Act as a key driver of Specialty/SRA channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs and investment decisions.
- Own end-to-end cross-functional tactical planning for key stories (e.g., Apparel), partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail.
- Co-lead execution of go to market strategy for Specialty channel both internally, at sell-in and the presentation of our plans at bi-annual sales meetings and key account sell-ins
- Serve as subject matter expert in the Specialty channel and Apparel, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution.
- Identify opportunities to scale successful programs and insights across accounts and the broader channel, influencing channel-wide direction.
- Oversight of key Retail Marketing programs and projects from brief-in to in-market execution. (Examples include but are not limited to: Retail go-to-market planning, Run Happy Shop program, Retail In-Store Fixture program, Retail Pop-Ups, Brooks Trailhead, Retailer Direct Mail catalogs, Key Account Future Planning .)
Requirements
- Bachelor’s degree in marketing/sales or related field or equivalent combination of education and/or experience
- 7+ years direct experience in a retail marketing and/or retail promotions related role, preferably in an active lifestyle environment
- Understanding of retail merchandising, promotional timelines, sourcing of retail collateral, and conceptual marketing
- Strong interpersonal and presentation skills
- Understanding of budget management and sourcing
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
- Proficient in Microsoft Word, PowerPoint, Excel, Outlook.
- A demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
- Ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
- Embraces and lives the Brooks values!
- 20% Travel.
Benefits
- Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- PTO - Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
- Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
- Location - You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
Brooks Running
4.3 Glassdoor
Let’s run there is an invitation to feel like our favorite selves. It’s a challenge to venture where we’re scared to go. And it’s a promise to never remain idle. That’s why, for 110 years, Brooks has pushed the limits of motion science, engineering, and technology to create gear that helps get you there— whether it's a headspace, a feeling, or a finish line.Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic. The shoes and gear we develop, the experiences we create, and the partnerships we build should help make the run inclusive and accessible for all. We are taking a comprehensive and strategic approach to ensure our values are represented in our sport. We are committed to reducing barriers to participation in the run, the running industry, and the running community.
Founded in 1914
Seattle, Washington, USA
1.6K employees (366 in marketing)
87% recommend to a friend
99% CEO approval
Traffic Signals
Monthly Visitors
5.2M
Monthly Google Ads Budget
$200.9K
Traffic Source Mix
Search
42.7%
Direct
49%
Referral
4.5%
Social
2%
Paid
1.7%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
272 (17% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Melanie Allen
SVP, Chief Marketing Officer
At the company for 8 years 11 months
Ryan Ngo
Vice President, North America Marketing and Ecommerce
At the company for 13 years 5 months
Amanda Neil
VP, Global Brand Strategy & Marketing
At the company for 6 years 6 months
Garrett Heath
Head of Sports Marketing
At the company for 12 years 7 months