Own a multi-channel growth engine for a SaaS PLG stack, driving paid, organic, events, and partner channels with a tight funnel from MQL to revenue.

Own channel mix and GTM launch for new capabilities, with clear ownership of messaging, assets, and enablement
Build conversion engines and testing cadences to lift landing-page and CAC performance across paid and organic touchpoints
Deliver analytics and narratives that translate funnel movement into revenue impact for leadership

Job Description

Responsibilities

New Customer Acquisition
Own and execute the multi-channel acquisition strategy to consistently hit monthly MQL, SAL, SQL and Closed Wons targets across paid digital, organic/SEO, events, partner channels, and BDR ‘air cover’
Build and optimize conversion-focused landing pages on HubSpot and WordPress for paid media campaigns, industry verticals, and event follow-up
Manage paid search campaigns and scale efficiently; lead evaluation and expansion into paid social and other digital channels when cost-per-SAL justifies investment
Drive AEO/SEO strategy in partnership with content and web development teams to build organic search presence and reduce reliance on paid acquisition
Build and maintain a structured testing cadence across landing pages, paid media creative, email subject lines, CTAs, and messaging to continuously improve conversion rates
Deliver weekly channel-level performance reports and monthly/quarterly funnel analysis (so what’ narratives) for marketing leadership and cross-functional stakeholders
Go-to-Market Execution
Own the phased GTM launch of Outbound Voice, ZyraTalk’s flagship new capability, including messaging development, asset creation, webinar execution, landing pages, and sales enablement materials
Develop business use case narratives that position ZyraTalk (inbound + outbound + EverPro ecosystem) as a differentiated operational revenue engine
Partner with PMM to evolve competitive positioning as the market (ServiceTitan Marketing Pro, HouseCall Pro AI Team, Avooca) continues to intensify

Requirements

7+ years of experience in growth marketing or demand generation, ideally within a SaaS or PLG-oriented organization
Demonstrated success driving self-service and/or sales-assisted pipeline, not just MQLs. You are accountable for revenue outcomes, not just top-of-funnel volume
Hands-on experience building and optimizing paid search campaigns; working knowledge of paid social, SEO/AEO, and conversion rate optimization
Proficiency with HubSpot (or equivalent MAP) including email deliverability, lifecycle automation, lead scoring, and attribution setup
Strong analytical fluency - you can build a funnel analysis from raw data, identify conversion breakdowns by channel, and translate findings into a prioritized action plan
Proven ability to develop GTM campaigns for new product features: messaging, asset creation, channel activation, and performance measurement
Experience managing and enabling event marketing programs, trade shows, partner events, and webinars - with clear lead capture and follow-up processes
Ability to operate cross-functionally with Sales, BDRs, Product, and Marketing Ops as an individual contributor, influencing without authority and coordinating across shared resources
Strong written communication skills - you can write a compelling campaign brief, a tight positioning statement, and a clear stakeholder update

Nice to have

Experience with home services, field service management, or vertical SaaS markets
Familiarity with PLG + SLG hybrid go-to-market models and the nuances of marketing to SMB and mid-market segments simultaneously
Experience with partner marketing or channel co-marketing programs
Working knowledge of WordPress, Google Ads, and LinkedIn Ads
Exposure to Marketo, Salesforce, or Asana in a multi-product portfolio environment
Experience in early-stage or ‘build-the-foundation’ environments where marketing infrastructure (tech stack, processes, reporting) does not yet exist at full maturity

Benefits

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Evercommerce

3.7 Glassdoor

EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.

Founded in 2016

Denver, Colorado, USA

1.8K employees (222 in marketing)

www.evercommerce.com

69% recommend to a friend

70% CEO approval