Responsibilities

• Growth Strategy & Paid Media Ownership
• Own the strategy and performance for new customer acquisition, including a multi million dollar annual media investment across paid social, paid search, display, affiliate/partnerships, and emerging channels
• Act as the primary strategic partner and day-to-day point of contact with our internal paid media team, setting priorities, budget allocation, and channel mix
• Build and own the quarterly/annual growth plan across Web, iOS, and Android, balancing new traffic generation, traffic-to-signup conversion, and signup-to-paid conversion
• Monitor CAC, conversion rates, pacing, and channel-level ROI, proactively identifying risks and reallocating investment to maximize efficient growth
• Forecasting & Channel Orchestration
• Own new customer acquisition forecasting, building and maintaining forecasts for traffic, signup, and paid conversion by channel and platform
• Work closely with internal subject matter experts across each channel (paid social, paid search, SEO, app store/ASO, and others) to orchestrate a coordinated, optimized growth machine — ensuring channels are working together toward shared goals rather than in silos
• Bring strong testing discipline to the funnel, prioritizing and sequencing experiments across channels and platforms to drive continuous, compounding improvement
• Analytics Partnership & Measurement

Requirements

• 6+ years of experience in growth marketing, performance marketing, or digital marketing, with meaningful experience owning a significant paid media budget ($10M+ preferred), ideally in B2B SaaS
• Proven track record setting and executing acquisition strategy, not just managing campaigns — comfortable owning a growth plan and being accountable for its results
• Strong experience partnering with (or directly managing) internal or agency paid media teams to translate strategy into flawless execution
• Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans
• Strong testing discipline — experience building and prioritizing a cross-channel experimentation roadmap
• Comfortable working across multiple platforms (Web, iOS, Android) and understanding the nuances of each (e.g., app store dynamics, mobile attribution)
• Strong analytical skills; fluent in interpreting funnel and channel data, comfortable in tools like GA4, Amplitude, Mixpanel, or similar
• Experience directing or closely partnering with SEO and analytics functions, even without formal management authority
• Excellent stakeholder management — able to influence and align teams that don\'t report directly to this role
• Strong executive communicator, able to translate performance data into clear strategy and narratives for senior leadership

Preferred

• Experience in payments, fintech, or subscription/usage-based monetization models
• Experience with mobile app growth/ASO
• Familiarity with lifecycle/CRM platforms (e.g., Braze) and how acquisition and lifecycle marketing intersect

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program