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Specialty Restaurants logo
23 hrs ago

Senior Digital Marketing and Communications Specialist

Specialty Restaurants

Costa Mesa, CA (Unknown)Full time$80K/yr – $90K/yr
Specialty Restaurants logo
1 day ago

Senior Digital Marketing and Communications Specialist

Specialty Restaurants

Costa Mesa, CA (On-site)Full time$80K/yr – $90K/yr
Specialty Restaurants logo
2 days ago

Senior Brand & Marketing Manager

Specialty Restaurants

Costa Mesa, CA (On-site)Full time$110K/yr – $120K/yr
Specialty Restaurants logo
4 weeks ago

Senior Marketing Manager (Restaurants/ Hospitality)

Specialty Restaurants

Costa Mesa, CA (On-site)Full time$100K/yr – $120K/yr
Specialty Restaurants logo
5 weeks ago

Senior Marketing Manager

Specialty Restaurants

Costa Mesa, CA (Unknown)Full time$100K/yr – $120K/yr

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5 jobs
Specialty Restaurants logo

Senior Digital Marketing and Communications Specialist

Specialty Restaurants

Costa Mesa, CA (Unknown)

$80K/yr - $90K/yrIn-houseFull-timeSenior level3+ years exp.
23 hrs ago
Specialty Restaurants logo

Senior Digital Marketing and Communications Specialist

Specialty Restaurants

Costa Mesa, CA (On-site)

$80K/yr - $90K/yrIn-houseFull-timeSenior level3+ years exp.
1 day ago
Specialty Restaurants logo

Senior Brand & Marketing Manager

Specialty Restaurants

Costa Mesa, CA (On-site)

$110K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Specialty Restaurants logo

Senior Marketing Manager (Restaurants/ Hospitality)

Specialty Restaurants

Costa Mesa, CA (On-site)

$100K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
Specialty Restaurants logo

Senior Marketing Manager

Specialty Restaurants

Costa Mesa, CA (Unknown)

$100K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
5 weeks ago
Specialty Restaurants logo
Specialty Restaurants

Senior Digital Marketing and Communications Specialist

Costa Mesa, CA (Unknown)

$80K/yr – $90K/yrSenior Level3+ years expFull time

Posted 23 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize loyalty and CRM programs across the guest journey, driving engagement, retention and revenue through targeted campaigns and performance analysis.

  • Define annual CRM calendar and lifecycle campaigns to align with restaurant priorities
  • Coordinate with cross-functional teams to update listings and website content

Job Description

Responsibilities

  • Support the strategy, execution and ongoing development of the company's loyalty, VIP and membership programs.( Must be knowledgeable of programs such as Toast, Punchh, Thanx)
  • Develop a strong understanding and campaigns of the complete guest journey, including acquisition, enrollment, onboarding, first visit, repeat visitation, birthdays, anniversaries, lapsed-guest re-engagement, VIP recognition and long-term retention.
  • Create and maintain an annual CRM and loyalty communications calendar aligned with restaurant priorities, seasonal promotions, new openings, menu launches and companywide initiatives.
  • Manage automated and triggered communications, including welcome journeys, enrollment rewards, birthday offers, member benefits, expiration reminders, win-back campaigns and VIP communications.
  • Track program performance, including enrollment, active-member participation, visit frequency, retention, offer redemption, incremental revenue, member engagement. Also tracking any potential fraud.
  • Create, edit and proofread compelling, brand-appropriate copy for email campaigns, SMS messages, landing pages, website promotions, loyalty communications and membership updates. (Must be knowledgeable of programs such as Fishbowl, Marketo, Sales Force or similar)
  • Adapt messaging for different restaurant concepts while maintaining consistent brand standards - develop targeted campaigns based on guest behavior, restaurant preference, location, visit frequency, spending, loyalty status, engagement and lifecycle stage.
  • A/B testing subject lines, creative, when possible.
  • Partner with graphic designers, agencies and internal marketing team members to develop campaign creative and digital assets.
  • Own the accuracy, consistency and ongoing maintenance of restaurant listings across Google Business Profile, Yelp and Tripadvisor, as well as other relevant discovery platforms.

Requirements

  • 3-5 years of experience in digital marketing, CRM, lifecycle marketing, loyalty marketing, website management
  • Degree in Marketing, Communications, Digital Media, Hospitality, Business or a related field, or an equivalent combination of education and professional experience.
  • Restaurant, hospitality, multi-unit retail or consumer lifestyle brand experience - working across a portfolio of multiple brands or locations.
  • Demonstrated understanding of the guest or customer journey, including acquisition, engagement, retention, loyalty and reactivation.
  • Experience with loyalty and CRM platforms such as Punchh, Paytronix, Thanx, Salesforce, Marketo, Mailchimp or comparable systems.
  • Experience supporting a loyalty, rewards, VIP or membership program.
  • Experience managing digital listings through Google Business Profile, Yelp and Tripadvisor.
  • Hands-on experience updating websites through platforms such as Popmenu, WordPress, Shopify or comparable content management systems.
  • Strong writing, editing and proofreading skills with the ability to adapt communications across multiple brands.
  • Strong analytical skills and the ability to translate performance data into practical recommendations.

Benefits

  • Top-notch Benefits:
  • Competitive salary in the range of $80,000-$90,000 annually depending on experience
  • Benefits including vacation pay, medical, dental and vision insurance
  • Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loansmore!
  • Weekly lunches provided on site Mondays-Wednesdays
  • Company dining package with allotted spending amount each month
  • Variety of Supplemental Benefit Plans for life's unknowns
  • 401k with annual employer match after 12 months
  • Employer paid life Insurance throughout the length of employment
  • Paid/Floating holidays for 10 major holidays
Specialty Restaurants logo

Specialty Restaurants

Welcome to Specialty Restaurants!Founded in 1958, we have been a leader in our industry for over 50 years. We are dedicated to creating lasting impressions and unforgettable memories by providing our guests with one-of-a-kind dining experiences that you cannot find anywhere else. We are 18 award-winning restaurants across the nation, highlighting signature distinguished brands, such as Orange Hill in Orange, The Rusty Pelican in Miami, Castaway in Burbank, and Whiskey Joes throughout various parts of Florida. These are only a few of the spectacular destinations that await you. From the West Coast in Los Angeles, all the way to the East Coast in New York and Florida, our locations are here to serve you.All of our restaurants are in beautifully appointed locations that offer breathtaking panoramic views of city skylines, waterfronts, or airports. Our incredible Sunday Brunches are widely acclaimed and award winning local favorites. Whether you’re planning a special event, a casual dinner, an intimate private function, or an elegant dream wedding, our restaurants are the ideal locations to turn your visions into picture-perfect reality.

Founded in 1958
Costa Mesa, California, USA
241 employees (10 in marketing)
www.specialtyrestaurants.com

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
28.5%
Direct
46.9%
Referral
5.5%
Social
18.2%
Paid
1%

Headcount Trend

Current headcount: ~241

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
12 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3

People

Marketing Leadership

Kelsey Hanson
Kelsey Hanson
Senior Marketing Manager
At the company for 4 years 3 months

Recent News

Sapphire Princess Returns from Drydock with Specialty Restaurants
Oct 14, 2025 • Cruise Industry News
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Sep 15, 2025 • Travel And Tour World
Royal Caribbean Will Start Charging for No-Shows at Specialty Restaurants
Sep 2, 2025 • Cruise Fever
Speciality Restaurants Faces Significant Stock Volatility Amid Declining Financial Performance
Mar 18, 2025 • MarketsMojo
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May 20, 2024 • Forbes
Rusty Pelican parent to open new restaurant in Fort Lauderdale (Photos) - South Florida Business Journal
Nov 27, 2023
The Sunbird Restaurant announces closure
Jan 24, 2018 • The Colorado Springs Business Journal