Klaviyo

Senior Director, Digital

San Francisco, CA (On-site)

$212K/yr – $318K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Lead Klaviyo's digital growth engine to drive sign-ups, ARR, and testing at scale.

Own digital acquisition funnel and ARR as the north star.
15+ years in digital marketing with SaaS and cross‑functional leadership.
Built and scaled high‑performing multi-disciplinary digital teams.

Job Description

Responsibilities

Own sign-up volume and ARR from digital as your north star metrics, accountable for performance across the full digital acquisition funnel.
Build and scale a digital growth engine by connecting Paid Media, Web Experience, and Lifecycle marketing, ensuring consistent messaging, audience segmentation and continuous experimentation
Lead the adoption of AI and workflow automation to streamline operations and unlock new opportunities for rapid testing, efficiency and scale
Manage and optimize relationships with agencies, publishers, and tech partners to ensure strategic alignment, performance and and innovation
Lead paid media strategy and execution across search, social, display, video and programmatic — driving efficient customer acquisition with rigorous focus on CAC, ROAS, and pipeline contribution.
Use paid media as a brand-building channel — not just a demand capture tool. Identify the moments, placements, and creative approaches where Klaviyo can break through and be remembered.
Define and execute the vision for klaviyo.com as a growth asset, owning conversion rate optimization through continuous A/B and multivariate testing.
Own organic search strategy across traditional SEO and AEO, staying ahead of how AI-driven search is reshaping discovery and inbound demand.
Oversee lifecycle programs that convert sign-ups to paid customers and expand ARR within the base, including segmented nurture journeys and in-product touchpoints.
Set the standard for how digital performance is understood and acted on across the organization — ensuring spend, sign-ups, and ARR are connected and decisions are made with speed and confidence.

Klaviyo

3.7 Glassdoor

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 176,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Founded in 2012

Boston, Massachusetts, USA

2.9K employees (330 in marketing)

www.klaviyo.com/b2c-crm

67% recommend to a friend

74% CEO approval

Traffic Signals

Monthly Visitors

7.6M

Monthly Google Ads Budget

$1.1M

Traffic Source Mix

16.9%

Direct

77%

Referral

4.3%

Social

Paid

0.7%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size

256 (9% of company)

Median Career Experience

14 years

Median Tenure

2.4 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Nathaniel Eberle

VP, Brand & Creative

At the company for 2 years 2 months

Amy Hufft

VP, Brand and Communications

At the company for 2 years 3 months

Popi Papadonta

VP, Integrated Marketing Strategy

At the company for 2 years 9 months

Ciana Abdollahian

Head of Customer Marketing

At the company for 11 months

Funding

Total Funding

$1.3B

Last Raise

$195.1M

Post IPO Secondary, 7 months ago

Funding History

Aug 2025
Post IPO Secondary • $195.1M
May 2025
Post IPO Secondary • $372.9M
Sep 2022
Secondary Market

Recent News

Cloudbeds Announces Partnership With Klaviyo

Nov 24, 2025 • LODGING Magazine

Cloudbeds Partners with Klaviyo to Empower Hoteliers with Data-Driven Marketing and Personalized Guest Experiences

Nov 20, 2025 • Hospitality Net

Earnings Estimates Rising for Klaviyo, Inc. (KVYO): Will It Gain?

Nov 12, 2025 • Yahoo Finance

Responsibilities

Own sign-up volume and ARR from digital as your north star metrics, accountable for performance across the full digital acquisition funnel.
Build and scale a digital growth engine by connecting Paid Media, Web Experience, and Lifecycle marketing, ensuring consistent messaging, audience segmentation and continuous experimentation
Lead the adoption of AI and workflow automation to streamline operations and unlock new opportunities for rapid testing, efficiency and scale
Manage and optimize relationships with agencies, publishers, and tech partners to ensure strategic alignment, performance and and innovation
Lead paid media strategy and execution across search, social, display, video and programmatic — driving efficient customer acquisition with rigorous focus on CAC, ROAS, and pipeline contribution.
Use paid media as a brand-building channel — not just a demand capture tool. Identify the moments, placements, and creative approaches where Klaviyo can break through and be remembered.
Define and execute the vision for klaviyo.com as a growth asset, owning conversion rate optimization through continuous A/B and multivariate testing.
Own organic search strategy across traditional SEO and AEO, staying ahead of how AI-driven search is reshaping discovery and inbound demand.
Oversee lifecycle programs that convert sign-ups to paid customers and expand ARR within the base, including segmented nurture journeys and in-product touchpoints.
Set the standard for how digital performance is understood and acted on across the organization — ensuring spend, sign-ups, and ARR are connected and decisions are made with speed and confidence.