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Marketing jobs

48,433 marketing jobs

3 weeks ago

Product Marketing Manager

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All marketing roles in the US with a Services business model

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10,000+ jobs

Product Marketing Manager

Imprivata

USA (Remote)

$134K/yr - $149K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Marketing Representative In House Lead

Hilton Grand Vacations

Honolulu, HI (Unknown)

In-houseFull-timeMid level2+ years exp.

3 weeks ago

PA Bridge Inspection Lead

Johnson, Mirmiran & Thompson

Philadelphia, PA (Unknown)

In-houseSenior level10+ years exp.

3 weeks ago

Payments - Kinexys Product Market & Expansion - Vice President

JPMorganChase

New York City, NY (Unknown)

$123K/yr - $201K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

2027 Public Affairs Summer Internship - Early Careers

Wells Fargo

Charlotte, NC (Unknown)

In-houseFull-timeIntern/new grad6+ years exp.

3 weeks ago

Video Content Producer

Wells Fargo

St. Louis, MO (Hybrid)

$87K/yr - $154K/yrIn-houseFull-timeSenior level4+ years exp.

3 weeks ago

Assistant Influencer Strategist

M Booth

New York City, NY (Unknown)

$49K/yr - $55K/yrAgencyMid level2+ years exp.

3 weeks ago

Graphic Designer, Global Creative Content

Sony Pictures Entertainment

Culver City, CA (Hybrid)

$72K/yr - $90K/yrIn-houseFull-timeMid level5+ years exp.

3 weeks ago

Manager, CISO Marketing

Pfizer

Collegeville, PA (Hybrid)

$106K/yr - $177K/yrIn-houseFull-timeManager

3 weeks ago

Global Retail & Consumer Services Integrated Campaign Lead

EPAM Systems

USA (Unknown)

In-houseSenior level6+ years exp.

3 weeks ago

Manager, CISO Communications

Pfizer

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$106K/yr - $177K/yrIn-houseFull-timeManager4+ years exp.

3 weeks ago

Sr. Associate, CISO Marketing & Communications

Pfizer

Collegeville, PA (Hybrid)

$79K/yr - $132K/yrIn-houseFull-timeMid level

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In-houseSenior level10+ years exp.

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Social Media Manager

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USA (Unknown)

$40K/yr - $185K/yrIn-houseFull-timeMid level3+ years exp.

3 weeks ago

Associate Director of Marketing and Communications

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$75K/yr - $80K/yrIn-houseFull-timeSenior level3+ years exp.

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$145K/yr - $160K/yrAgencyFull-timeSenior level8+ years exp.

3 weeks ago

Growth Marketing Manager, Payments

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$116K/yr - $166K/yrIn-houseFull-timeSenior level4+ years exp.

3 weeks ago

Imprivata

Product Marketing Manager

USA (Remote)

$134K/yr – $149K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own the GTM and messaging for Imprivata's MFA and identity solutions, translating technical capabilities into business outcomes for CISOs and enterprise buyers, while leading launches, enablement, and cross-functional alignment.

Define and execute go-to-market strategy across product launches and major releases
Create sales enablement and value messaging for customer conversations
Gather market insights to inform product and GTM priorities

Job Description

Responsibilities

Own positioning, messaging, and go-to-market (GTM) strategy for Imprivata's modern multi-factor authentication (MFA), advanced passwordless access, adaptive access, identity verification, and intelligent access solutions.
Develop compelling value propositions and narratives that translate complex technical capabilities into clear business outcomes for CISOs and enterprise buyers, aligning solutions with identity security, Zero Trust, risk reduction, operational resilience, workforce productivity, and user experience.
Lead GTM planning and execution for product launches and major releases, including audience segmentation, messaging, sales plays, enablement, content strategy, and activation to drive market adoption.
Create and deliver sales enablement resources, including presentations, battlecards, competitive positioning, objection handling, FAQs, and value messaging to support customer conversations and revenue growth.
Serve as the voice of the market by engaging with customers, prospects, partners, analysts, and field teams to gather customer insights, competitive intelligence, win/loss feedback, and market trends that inform product strategy and GTM priorities.
Partner cross-functionally with Product Management, Revenue Marketing, Sales, Sales Engineering, Customer Success, and global GTM teams to align product strategy, roadmap priorities, campaigns, and field readiness.
Measure and communicate GTM effectiveness through launch readiness, sales adoption, content utilization, pipeline influence, competitive insights, and other performance metrics, while maintaining expertise in identity and access management (IAM), MFA, passwordless authentication, adaptive access, Zero Trust, and identity security trends.
Other duties as assigned and required

Requirements

Bachelor’s degree in marketing, business, communications, technology, cybersecurity, healthcare administration, or related field preferred.
5+ years of experience in product marketing, solution marketing, cybersecurity marketing, identity and access management, enterprise software, or related B2B technology roles.
Experience marketing technical products to enterprise buyers, ideally in identity and access management, cybersecurity, authentication, Zero Trust, or other mission-critical technology markets.
Strong understanding of the CISO audience, with the ability to message effectively to CIO, IT, IAM, clinical, operational, and other enterprise stakeholders.
Familiarity with modern authentication and identity security concepts, including MFA, passwordless authentication, adaptive authentication, passkeys, biometrics, identity verification, risk-based access, Zero Trust, or identity threat detection and response.
Proven ability to develop differentiated positioning, messaging, sales plays, competitive positioning, and customer-facing value propositions.
Excellent written, verbal, and presentation skills, with strong executive presence and the ability to simplify complex topics for technical and non-technical audiences.
Strong business acumen, ownership, and judgment, with the ability to connect product capabilities to buyer priorities, customer value, and business outcomes.

Imprivata

3.5 Glassdoor

Imprivata delivers access management solutions for healthcare and other mission-critical industries to ensure every second of crucial work is both frictionless and secure. Imprivata's platform of innovative, interoperable access management and privileged access security solutions enable organizations to fully manage and secure all enterprise and third-party identities to facilitate seamless user access, protect against internal and external security threats, and reduce total cost of ownership.

Founded in 2002

Waltham, Massachusetts, USA

1.2K employees (62 in marketing)

www.imprivata.com

59% recommend to a friend

52% CEO approval

Salaries

Posted range

$134K/yr – $149K/yr

Taken straight from the job posting.

See all Imprivata salaries

Marketing Team

Marketing Team Size

44 (4% of company)

Median Tenure

3.2 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$45M

Last Raise

$15M

Private Equity, 4 years ago

Funding History

Apr 2022
Private Equity
Apr 2008
Series C • $15M
Feb 2006
Series B • $12M

Traffic Signals

Monthly Visitors

206.4K

Monthly Google Ads Budget

$69.5K

Traffic Source Mix

24.3%

Direct

53%

Referral

17.6%

Social

3.3%

Paid

1.7%

Headcount Trend

Current headcount: ~1.2K

Recent News

Beaumont Hospital’s IT Department Honoured with Imprivata Clinical Impact Award

Nov 28, 2025 • healthmanager.ie

DEMO: Enterprise Access Management with Imprivata

Nov 5, 2025 • CISO Series

Optimizing Access Management with Imprivata

Nov 3, 2025 • CISO Series

Links

www.imprivata.com

X (Twitter)

Crunchbase

Responsibilities

Own positioning, messaging, and go-to-market (GTM) strategy for Imprivata's modern multi-factor authentication (MFA), advanced passwordless access, adaptive access, identity verification, and intelligent access solutions.
Develop compelling value propositions and narratives that translate complex technical capabilities into clear business outcomes for CISOs and enterprise buyers, aligning solutions with identity security, Zero Trust, risk reduction, operational resilience, workforce productivity, and user experience.
Lead GTM planning and execution for product launches and major releases, including audience segmentation, messaging, sales plays, enablement, content strategy, and activation to drive market adoption.
Create and deliver sales enablement resources, including presentations, battlecards, competitive positioning, objection handling, FAQs, and value messaging to support customer conversations and revenue growth.
Serve as the voice of the market by engaging with customers, prospects, partners, analysts, and field teams to gather customer insights, competitive intelligence, win/loss feedback, and market trends that inform product strategy and GTM priorities.
Partner cross-functionally with Product Management, Revenue Marketing, Sales, Sales Engineering, Customer Success, and global GTM teams to align product strategy, roadmap priorities, campaigns, and field readiness.
Measure and communicate GTM effectiveness through launch readiness, sales adoption, content utilization, pipeline influence, competitive insights, and other performance metrics, while maintaining expertise in identity and access management (IAM), MFA, passwordless authentication, adaptive access, Zero Trust, and identity security trends.
Other duties as assigned and required

Requirements

Bachelor’s degree in marketing, business, communications, technology, cybersecurity, healthcare administration, or related field preferred.
5+ years of experience in product marketing, solution marketing, cybersecurity marketing, identity and access management, enterprise software, or related B2B technology roles.
Experience marketing technical products to enterprise buyers, ideally in identity and access management, cybersecurity, authentication, Zero Trust, or other mission-critical technology markets.
Strong understanding of the CISO audience, with the ability to message effectively to CIO, IT, IAM, clinical, operational, and other enterprise stakeholders.
Familiarity with modern authentication and identity security concepts, including MFA, passwordless authentication, adaptive authentication, passkeys, biometrics, identity verification, risk-based access, Zero Trust, or identity threat detection and response.
Proven ability to develop differentiated positioning, messaging, sales plays, competitive positioning, and customer-facing value propositions.
Excellent written, verbal, and presentation skills, with strong executive presence and the ability to simplify complex topics for technical and non-technical audiences.
Strong business acumen, ownership, and judgment, with the ability to connect product capabilities to buyer priorities, customer value, and business outcomes.