Responsibilities

• Creator portfolio management: Own and develop relationships with a portfolio of YouTube creators, serving as their primary Linktree partner and delivering the right level of support based on creator tier, needs, and opportunities.
• Creator growth and monetization: Help creators get more value from Linktree by identifying opportunities to improve how they use the product, grow their audience, drive engagement, and monetize their presence.
• Creator education and product adoption: Educate creators on Linktree products, features, and best practices, with a particular focus on driving awareness and adoption of tools relevant to YouTube creators.
• Creator insights and feedback: Develop a deep understanding of how YouTube creators operate—their workflows, goals, pain points, and unmet needs—and systematically capture qualitative and quantitative insights that can help Linktree better serve this audience.
• YouTube product learning: Help build Linktree’s understanding of the YouTube creator ecosystem by identifying patterns across your portfolio and surfacing opportunities for new or improved YouTube-specific tools and experiences.
• Cross-functional partnership: Work closely with Product, Product Marketing, Growth, Content, and other creator-facing teams to share creator insights, support product launches and tests, and turn creator feedback into actionable opportunities.
• Portfolio performance: Track creator engagement, product adoption, and other relevant portfolio signals to understand what is working, where creators need additional support, and where Linktree has opportunities to deepen creator relationships.

Requirements

• 4+ years of experience in creator management, talent management, creator partnerships, account management, or a related role within the creator economy.
• Experience directly managing relationships with creators or talent and serving as a trusted, day-to-day partner.
• Strong knowledge of the YouTube creator ecosystem, including how creators build audiences, monetize their content, and operate their businesses.
• A creator-first mindset and the ability to understand an individual creator’s goals and translate them into practical recommendations and opportunities.
• Strong relationship-building and communication skills, with the ability to develop trust with creators across different sizes, categories, and stages of their careers.
• A track record of managing a portfolio of relationships while prioritizing effectively across different levels of need and opportunity.
• Strong curiosity about creator behavior and the ability to turn individual conversations and observations into broader insights and patterns.
• Comfort working cross-functionally and representing creator needs to internal partners across Product, Marketing, Growth, and other teams.
• A data-informed approach to relationship management, with the ability to use creator and portfolio performance signals to guide your priorities and recommendations.
• An entrepreneurial mindset and comfort operating in a role where you’ll help shape the playbook as you go.

Preferred

• Experience working directly with YouTube creators, either at YouTube, a creator platform, talent management company, agency, MCN, or creator-focused technology company.
• Existing knowledge of the YouTube ecosystem, including creator business models, monetization strategies, audience development, and emerging creator trends.
• Experience helping creators adopt new products, tools, or features and translating product capabilities into clear creator value.
• Experience gathering structured creator or customer feedback and partnering with Product teams to inform product development.
• Experience working with creators across multiple tiers, from emerging creators to established talent.
• Experience in consumer technology, social platforms, SaaS, the creator economy, or digital media.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.