Yield Analyst

New York City, NY (Hybrid)

$68K/yr – $75K/yrMid LevelFull time

Posted 3 weeks ago

Job Summary

Own and optimize client campaigns by analyzing performance, delivering insights, and coordinating with data science and client services to maximize profitability.

  • Campaign performance management and delivery
  • Data analysis to meet client objectives
  • Reporting and collaboration with cross-functional teams

Job Description

Responsibilities

  • Learn and develop skills for management of campaign performance, campaign delivery, and campaign profitability.
  • Apply data analysis to execute advertising campaigns based on client objectives.
  • Develop actionable insights and make recommendations to internal Client Services team.
  • Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
  • Work with Data Science team to improve performance for campaigns.
  • Build and maintain campaign performance and delivery reporting in Excel, developing skills as needed.

Requirements

  • College degree; degree in a quantitative or business-related field (e.g., Engineering, Mathematics, Economics, Finance, Statistics, Computer Science, or Business) a plus
  • Prior office or internship experience, with working knowledge of the Microsoft Office Suite (Outlook, PowerPoint, Word)
  • Some Intermediate Excel skills required, including pivot tables and lookup formulas (XLOOKUP/VLOOKUP); comfort working with large datasets a plus
  • Eager to learn and grow, with a proactive approach to using available resources and asking the right questions
  • Excellent time management and creative problem-solving skills
  • Can thrive in a fast-paced and high-growth work environment
  • Ability to connect client business goals to campaign strategy and explain campaign performance in terms of business impact
  • Team player with good communication and collaboration skills
  • Must be legally authorized to work in the United States without employer sponsorship now or in the future

Preferred

  • Exposure to programmatic platforms (DSPs, SSPs, ad exchanges) through coursework, internships, or prior roles
  • Familiarity with digital advertising metrics (CPM, CTR, viewability, fill rate)
  • Experience with BI or reporting tools (Looker, Tableau, Power BI)
  • Basic SQL knowledge
  • Prior internship or work experience in digital media, ad tech, or a related analytics field

Benefits

  • Health & Well Being - Inclusive health, dental, and vision plans built to support diverse lifestyles
  • Enhanced support for reproductive health, family planning, and new parents
  • Employer contribution to HSA
  • Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
  • Generous and inclusive paid parental leave
  • Mental health support and Employee Assistance Program (EAP)
  • Free access to the Calm App
  • Monthly Wellness reimbursement
  • Special discounts through LifeMart and Plum Benefits
  • Flexible Time Off (FTO) policy and company breaks
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Cadent

Cadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate advertising outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at www.TheNewCadent.com.

Founded in 2004
New York, New York, USA
722 employees (71 in marketing)

Salaries

Posted range

$68K/yr – $75K/yr

Taken straight from the job posting.

See all Cadent salaries

Funding

Last Raise
Private Equity, 13 years ago

Funding History

  • Jan 2013
    Private Equity

Traffic Signals

Monthly Visitors
16.2K
Traffic Source Mix
Search
41%
Direct
44%
Referral
6%
Social
7.4%
Paid
1.4%

Headcount Trend

Current headcount: ~723

Recent News

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Yield Analyst

Cadent · New York City, NY · Hybrid