Responsibilities

• Write, edit and optimize assigned and self-pitched e-commerce articles, aligning coverage with editorial calendars, franchises, tentpoles, seasonal moments and topic/product performance.
• Pitch and develop high-intent commerce stories based on consumer trends, search demand, real-time signals, affiliate performance and competitive coverage.
• Execute paid content, flat-fee product placements and other commerce partnerships, seamlessly integrating revenue-driving opportunities into daily editorial coverage while maintaining E!’s voice and editorial standards; assist with campaign and tentpole recaps, partner reporting and performance summaries.
• Book and interview celebrities, influencers and experts for original shoppable content, collaborating with social and video teams on opportunities for cross-platform amplification.
• Own product selection and merchandising within commerce content, using commission rates, EPC, conversion, retailer availability, promotions and audience relevance to strengthen monetization.
• Continuously optimize and refresh commerce content, including headlines, framing, product assortment, links, retailers and placements based on performance and changing shopping trends.
• Identify new commerce opportunities across products, retailers and categories by monitoring purchasing behavior, site and affiliate performance, competitive coverage and consumer trends.
• Support day-to-day affiliate operations, including link and tracking QA, retailer onboarding, commission and offer updates, partner records and internal documentation.
• Build relationships with affiliate partners, retailers and brands to surface new products, offers and revenue opportunities and support the onboarding and optimization of affiliate partners and shoppable platforms.
• Partner with the Growth Strategy Analyst and commerce leadership to interpret affiliate reporting and translate performance trends into actionable editorial, merchandising and optimization recommendations.

Requirements

• Bachelor’s degree preferred
• 3+ years of experience as a shopping, pop culture or marketing writer
• Digitally savvy with experience creating content in a CMS for various digital & social media platforms and writing for SEO
• Excellent copy writing skills with brand-appropriate copy that drives action
• An idea-generator with opinions on how to meet and grow traffic and sales
• May be asked to work evenings and weekends

Preferred

• Has an eye for trends, both in terms of lifestyle/fashion and pop culture
• Familiar with top entertainment and lifestyle sites and blogs, and with current celebrity news
• Photo & video editing with Canva, Photoshop, Premier Pro or similar a plus

Benefits

• this position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.