Responsibilities

• Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives.
• Create new website content and improve existing content to align with audience needs, organizational priorities, and digital experience goals.
• Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences.
• Write content that supports discoverability through both traditional search engines and emerging AI-powered search and discovery experiences.
• Develop content that reflects audience intent, search behavior, and various stages of the audience journey.
• Support the transition of content from the current website to future digital experiences by editing, revising, and developing content as needed.
• Serve as the primary content liaison between content teams and web teams, helping ensure content requirements and digital experience needs remain aligned throughout planning and implementation.
• Collaborate with web, marketing, content, and stakeholder teams to ensure content aligns with organizational voice, tone, accessibility, and audience standards.
• Review and refine content to improve readability, scannability, usefulness, and overall audience experience.
• Apply established best practices for website content structure, content design, information architecture, and digital user experience.

Requirements

• Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience.
• Proven experience developing and optimizing website content for multiple audiences and business objectives.
• Strong understanding of UX writing, content formatting, and audience-centered digital communication.
• Experience creating content that supports discoverability through traditional search and emerging AI-powered search experiences.
• Understanding of audience journeys, search intent, and how users find and consume information online.
• Ability to translate complex information into clear, concise, user-friendly digital experiences.
• Experience editing and optimizing existing content to improve usability, readability, and effectiveness.
• Strong knowledge of website content best practices, including content structure, scannability, information architecture, and accessibility considerations.
• Experience collaborating with web teams, marketers, strategists, and subject matter experts.
• Strong editing, proofreading, and quality-control skills.

Benefits

• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.