Responsibilities

• Serve as the primary point of contact and unit liaison for department leads, stakeholders, and external groups.
• Assess incoming marketing requests and consult with clients to provide creative, strategic marketing recommendations.
• Maintain professional marketing account relationships and identify opportunities to promote marketing services that meet client needs.
• Ensure all marketing initiatives align with departmental strategic objectives, maintain brand consistency, and adhere to established policies.
• Provide administrative coordination to ensure marketing campaigns meet deadlines, stay within budget, and hit deliverables.
• Coordinate workflows and communication between clients and internal creative/production teams.
• Collect and summarize campaign data and market trends.
• Prepare and disseminate performance reports to appropriate stakeholders to guide future marketing strategies.
• Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures
• Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives

Requirements

• 1 year of experience in marketing execution, content coordination, or digital campaign support. Please detail your experience.
• Strong writing and editing skills with demonstrated ability to draft clear, on-brand copy for shortform social posts, email newsletters, and web content. Please provide samples.
• Experience pulling campaign metrics and interpreting performance trends.
• Experience using project management tools (e.g., Asana, Trello, Workfront or other) Please outline your experience and the programs you used.

Preferred

• Prior agency or client facing marketing experience
• Ability to translate technical marketing jargon and complex campaign data into simple, digestible updates for non-marketing stakeholders.
• Experience receiving client/stakeholder briefs, taking intake requests, and translating ambiguous needs into actionable task lists
• Demonstrated ability to draft, stage, and schedule campaigns using marketing automation or email platforms (e.g., Eloqua, HubSpot, Mailchimp, etc.) Provide examples and the programs you used.
• Bachelor’s Degree Preferred Minimum

Benefits

• This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS)pension fund. For a summary of benefits, please see. https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf