Responsibilities

• Define, develop, and curate engaging content for social media platforms. Collaborates with teams to ensure all content aligns with brand voice/vision/campaign. Coordinate with department’s residency and fellowship programs.
• Develop and maintain the department website and its related pages; coordinate with all divisions for information, and Department leadership
• Engage with relevant audiences to build following and increase residents and fellow’s enrollment; monitor and report on social media conversations and trends.
• Track, report, analyze social media campaigns to assess the effectiveness of campaigns and adjust strategies accordingly.
• Participate in the training of other communicators on effective use of social media.
• Perform other related duties as assigned.

Requirements

• Education: Bachelor's degree
• Bachelor's degree in Marketing, New Media, Communications, or a related field
• Graduation from an accredited college or university or an equivalent combination of education and/or experience.
• Experience: Intermediate (3 to 4 years job-related experience)
• Knowledge, Skills and Abilities: Working understanding of social media management and content creation strategies for various social platforms.
• Knowledge of social media campaign management, assessment and listening tools.
• Experience in data-driven decision-making.
• Ability to deliver creative content (text, image, and video) in a proactive and impactful way.
• Ability to grasp future trends in digital technologies and act proactively.
• Strong written and verbal communication skills, with the ability to engage diverse audiences.