Responsibilities

• Write, manage, maintain, and continuously update content across VTSU’s website ensuring information remains accurate, current, and aligned with brand standards, accessibility standards, SEO best practices, and overall digital content strategy.
• Independently manage and prioritize assigned weekly web update tickets, ensuring timely and accurate execution of content requests from internal stakeholders via the Wrike request system.
• Assist in implementing the university's SEO strategy by optimizing structure and updating content to improve search visibility and drive engagement, particularly among prospective students.
• Partner with marketing and admissions teams and internal stakeholders to identify and support web content needs while ensuring alignment with university digital content standards, branding, and accessibility guidelines.
• Collaborate with the web team to evaluate website performance, using analytics to make data-driven decisions on content optimization.
• Collaborate with web team to design, develop, and implement new website features and functionality in compliance with accessibility standards.
• Partner with marketing and admissions teams and internal stakeholders to develop, edit, and maintain website pages, content sections, and graphical elements to ensure a consistent and user-centered digital experience.
• Demonstrate expertise in WordPress administration, including content development management, information architecture, plugins integration, and content strategy development.
• Support creative content generation for VTSU website and other internal communications and external marketing channels as needed, including but not limited to: Photo and video assets; Graphic design; Media stories
• Provide project management support to the web team, ensuring that new web tickets and projects are tracked in Airtable, and act as a dotted line between internal, external, and enrollment stakeholders.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or other related field, plus three to four years of relevant experience, or a combination of education and experience from which comparable knowledge and skills are acquired.
• Experience in website management and use of a standard CMS
• Proficiency with HTML/CSS, Adobe Creative Cloud (particularly Photoshop), content management systems such as WordPress and Google Analytics
• Must be able to travel between campuses as needed
• Excellent writing, spelling, and grammar skills

Preferred

• Experience with keyword research for improving SEO at the page level

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Retirement Plan
• Tuition Waiver to Vermont State Colleges
• Tuition Waiver to UVM* for dependent children
• Employee Assistance Program
• Long Term Disability
• 14 Paid Holidays
• Medical, Personal, and Vacation Leave