Web Marketing Manager

Responsibilities

• Setting the website strategy and roadmap, and owning the targets behind it: organic traffic, sign-ups and cost per acquired member
• Leading and developing a team of two, setting clear priorities and helping them grow their craft
• Leading SEO and GEO, so Chip ranks in Google and is cited accurately in ChatGPT, Gemini, Perplexity and Claude
• Running a continuous conversion programme across landing pages, product pages and sign-up journeys, with a clear test backlog and honest readouts
• Keeping the site fast, accessible and technically sound, from Core Web Vitals and structured data to analytics and tagging
• Building web-powered CRM: data capture, identity and event flows from the site into Braze, so the path from first visit to first deposit is joined up
• Partnering with paid growth on landing pages and attribution, and with Brand to keep every page premium and on message
• Working with Compliance so financial promotions on the site are approved quickly, and shaping a process that keeps pace with a high testing cadence
• Using AI tooling to ship more pages, more tests and better content with a lean team

Requirements

• A track record leading web, SEO or growth for a consumer digital business, with results you can point to
• Experience managing and developing people, or a strong appetite to step up into it
• Strong SEO knowledge, technical and content, plus a considered point of view on GEO and where search is heading
• Hands-on CRO experience: designing, running and analysing experiments at pace
• Growth marketing instincts, with fluency in funnels, attribution, CAC and LTV
• Experience connecting web to CRM, ideally with Braze or a similar platform
• Comfort with data in GA4, BigQuery, Looker or similar (SQL is a bonus)
• The ability to make a clear case and bring Product, Engineering and Compliance with you

Preferred

• Experience in fintech, wealth or financial services
• Webflow expertise (our site runs on it)
• Experience working within FCA financial promotion rules

Benefits

• £65,000 per annum
• Discretionary Performance-Related Annual Bonus.
• Workplace pension scheme - We invest in your future with a workplace pension scheme , contributing 5% on earnings up to £50,000 . Plan ahead with confidence while you grow your career! 🚀
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK-based employees
• We are an equal-opportunity employer and value diversity
• Flexible working arrangements