Responsibilities

• Collaborates with content strategists, product marketers, SEO specialists, vendors, and other stakeholders to create website content aligned with audience needs, business priorities, product launches, campaigns, and organic search opportunities.
• Creates and updates web pages and content experiences in WordPress in accordance with brand, editorial, design, accessibility, and technical standards.
• Writes and edits blog articles, case studies, SEO content, landing pages, and other web assets.
• Ensures smooth web operations by troubleshooting and problem-solving content display/functionality issues as they arise.
• Collaborates with stakeholders to provide recommendations and best practices for optimal web experience.
• Employs SEO best practices to ensure pages and URLs are optimized for organic search traffic.
• Monitors the performance of published content using web analytics, search data, engagement metrics, and conversion data.
• Identifies opportunities to refresh, consolidate, repurpose, or archive existing content based on performance, relevance, and business priorities.

Requirements

• Expertise using content management systems, preferably WordPress, to support marketing websites.
• Strong writing, editing, proofreading, and web content development skills.
• Ability to understand complex subject matter and translate it into clear, accurate, and engaging content for professional audiences.
• Ability to manage editorial and web production workflows, coordinate stakeholder reviews, and maintain quality control.
• Excellent oral and written communications skills.
• Ability to multi-task in fast-paced environment.
• Bachelor’s degree.
• A minimum of 5 years of work experience in website management, web content production, content marketing, digital publishing, or a related discipline, preferably within a B2B environment.