VP, Public Relations, Activations & Communications, CALA

Fort Lauderdale, FL (On-site)

$182K/yr – $278K/yrSenior Level15+ years expFull time

Posted 9 hrs ago

Job Summary

Own and lead the CALA continent-wide PR and communications strategy, guiding executive visibility, media strategy, crisis response, and regional reputation initiatives while translating global plans into CALA narratives and activations.

  • Lead senior stakeholder advisory across CCO, CALA leadership, and enterprise teams
  • Translate global strategies into CALA narratives, media opportunities, and market activations

Job Description

Responsibilities

  • Set and lead the continent-wide strategy, priorities, governance, and operating model for PR, communications, executive visibility, activations, and reputation management in alignment with Marriott International and CALA business priorities.
  • Serve as a senior strategic communications advisor to the Chief Commercial Officer, CALA President, senior continent leaders, Global Communications & Public Affairs, and other enterprise stakeholders on media strategy, reputational risk, stakeholder priorities, and executive positioning.
  • Translate global enterprise, brand, loyalty, development, and commercial strategies into CALA-relevant narratives, communications platforms, media opportunities, and market activations across the region.
  • Lead reputation-building, earned media, executive visibility, influencer engagement, partnerships, and brand storytelling initiatives that strengthen Marriott’s leadership position and relevance across CALA.
  • Oversee activations to effectively support commercial priorities, brand strategy, customer engagement, loyalty growth, and market-level business objectives.
  • Lead regional crisis, issues management, and reputation response in partnership with continent, global, legal, HR, operations, ownership, and property stakeholders.
  • Liaise with GCPA, global Government Affairs, and Corporate Social Responsibility to ensure alignment with HQ communications and amplify the region’s business, community, sustainability, and social impact narratives.

Requirements

  • Bachelor’s degree or equivalent experience in public relations, communications, journalism and/or marketing required; advanced degree in Business or related area preferred
  • 15+ years of progressive experience in public relations, international consumer marketing, social media and/or field operations/marketing required
  • International and US media relations required
  • International marketing experience preferred
  • Demonstrated ability to balance the interests and demands of multiple senior-level stakeholders
  • Proven experience leading teams, agencies, budgets, and senior stakeholder engagement in a complex, matrixed, multi-market organization
  • Excellent oral and written English and Spanish skills required. Portuguese language proficiency a plus.

Preferred

  • MBA or similar advanced degree a plus
  • Continent or global experience across diverse markets and cultures strongly preferred; hospitality, travel, luxury, lifestyle, or consumer brand experience a plus
  • Experience providing communications counsel to senior executives and influencing enterprise, continent, owner, and property stakeholders preferred

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
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Marriott International

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Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Salaries

Posted range

$182K/yr – $278K/yr

Taken straight from the job posting.

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VP, Public Relations, Activations & Communications, CALA

Marriott International · Fort Lauderdale, FL · On-site