VP, Packaging Design at Wonderful Agency | Los Angeles, CA | $325K/yr – $375K/yr

Wonderful Agency

VP, Packaging Design

Los Angeles, CA (Hybrid)

$325K/yr – $375K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and elevate the brand design system and visual identity across packaging, logos, POS, and digital touchpoints, guiding cross-functional teams to deliver cohesive consumer experiences.

Drive brand identity and typography systems (Swiss/International Typographic Style) across product, packaging, and POS.
Lead logo development and packaging design that differentiate on shelf and online.

Job Description

A primary contributor to overall brand development, ensuring all product and packaging solutions consistently reflect and elevate the brand's identity, positioning, and consumer appeal.
Develop and oversee type design systems rooted in the fundamentals of classic typography—with an emphasis on Swiss Design (International Typographic Style)—to ensure brand consistency and typographic excellence across all media.
Spearhead the creation of compelling and memorable logos that encapsulate brand identity and values.
Direct the design and development of packaging that stands out on the shelf, aligns with brand positioning, and meets functional requirements.
Oversee critical Point of Sale (POS) design initiatives to drive consumer engagement and conversion, leveraging structural engineering expertise to enhance functionality and visual impact.
Collaborate cross-functionally with marketing, product development, sales and digital teams to ensure brand and design integration at every consumer touchpoint.
Provide guidance and leadership to internal design teams and external partners, fostering a culture of creativity, innovation, and accountability.
Stay current on design trends, consumer insights, and industry developments to maintain a competitive edge.
Maintain the highest standards of design excellence and consistency across all brand touchpoints.
Oversee the design and user experience of brand websites to ensure digital touchpoints align with overall brand strategy.

Industrial design engineering background strongly preferred.
Proven track record of successfully creating and evolving brands across multiple categories.
Deep understanding of type design principles and their application in brand systems.
Skilled in logo design, with a portfolio demonstrating impactful work.
Strong background in developing POS materials that drive in-store success.
Extensive experience in packaging design for consumer products, with a focus on both aesthetics and functionality.
Proven track record leading brand and product development with a focus on simple, elegant, and consumer-centric design.
Demonstrates quiet confidence and leadership presence without ego; comfortable influencing cross-functional teams while remaining humble and collaborative.
Keen attention to detail, with a sharp eye for design consistency, brand integrity, and product quality across all touchpoints.
Strategic and creative problem solver with the ability to navigate complexity and bring clarity to ambiguity.

Space planning and architectural design is a plus.
Website design competency is a plus.
Awareness of production and manufacturing processes is a plus.

Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations, virtual mental health resources, life coaching, engaging employee community groups, cash rewards for healthy habits and fitness reimbursements, library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace
Building a Healthy Society: The Wonderful Company has invested in education, health and wellness, community development, and sustainability initiatives; CSR efforts described in corporate materials
Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice
Equality and Inclusion: The Wonderful Company emphasizes diversity and inclusion as part of its workforce culture

Wonderful Agency

Wonderful Agency is the in-house, full-service advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across Wonderful Company brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

Los Angeles, California, USA

38 employees (18 in marketing)

www.wonderful.com