Responsibilities

• Client Advisory (80%): Oversee [CLIENT] consumer media strategy, plan, and execution as a part of [CLIENT] omnichannel team
• Develop comprehensive understanding of client's business, brands, media channels, and competitive landscape and market dynamics
• Analyze performance reports & insights looking for implications that shape media strategy
• Review and provide feedback on [CLIENT] media vendor’s plans, execution, and optimizations align to [CLIENT] strategy.
• Proactively bring new ideas, opportunities, and best practices to client.
• Organically grow the client business by managing risks and identifying opportunities, leading & working with the full team to address both

Requirements

• About the Role The Consumer Media Director is an essential new role at our agency. This individual will serve as subject matter expert for Consumer/Patient media for our clients and help shape the development of our Consumer/Patient Media planning & buying services. Our omnichannel strength and your consumer/patient media expertise is what makes Addressable Health special.
• The Consumer Media Director will focus on several critical areas: • Client Advisory: Work within a team of AH media experts to help one of our largest clients with the strategy, planning, and optimization of their own media efforts. You will be an extension of the client team, serving as liaison between agency teams and the Client omnichannel group. • AH Service Delivery: In collaboration with Strategy & Planning, shape our Consumer Media Planning process and provide direction & feedback for active planning engagements.
• The ideal candidate should have 7+ years of experience in consumer media strategy & planning. This role requires a highly collaborative individual who understands brand strategy and uses analytical problem-solving capabilities to shape impactful media strategy & plans. An entrepreneurial spirit, attention to detail, and proactive follow-up are essential skills for success in this position.
• • 7+ years of experience in consumer media strategy & planning.
• • This role requires a highly collaborative individual who understands brand strategy and uses analytical problem-solving capabilities to shape impactful media strategy & plans.
• • An entrepreneurial spirit, attention to detail, and proactive follow-up are essential skills for success in this position.

Preferred

• Leadership: Act as a role model for clients, partners, and colleagues
• Provide leadership and serve as a role model within the client, agency, and industry
• Understand when it’s appropriate to make decisions independently and when to escalate
• Provide professional development to our Media Planner and ongoing feedback to team members
• Help interview, train and orient new team members to the agency, department, and account(s)