Responsibilities

• Build and inspire a high-performing and curious marketing team; foster a culture of creativity, trust, and accountability
• Serve on the executive team — contributing to company-wide strategy, alignment, and decision-making
• Champion brand knowledge across the organization and cultivate employee engagement with GU’s purpose and values
• Manage the marketing budget, support forecasting and production planning, and ensure sound investment allocation across the portfolio
• Design and execute the Annual Brand Marketing Plan, including strategies for each brand, product line, and sales channel across all platforms
• Create differentiated go-to-market strategies for sports specialty, food, drug, mass retail, and ecommerce channels
• Lead pricing and promotion strategy in coordination with Sales, Finance, and Operations to drive growth and profitability
• Steward and evolve GU’s Brand Guides; ensure consistent look, feel, voice, and regulatory compliance across all materials and communications
• Ensure brand-appropriate, compelling messaging across all channels — print, digital, social, PR, and events — while maintaining agility to capitalize on emerging opportunities
• Manage AMZ business, including revenue and profitability, agency partnerships, on- and off-platform advertising, and cross-functional coordination

Requirements

• Demonstrated commitment to people and purpose led brand building
• 12–15+ years of progressive CPG marketing leadership, with experience managing complex, multi-brand environments
• Deep expertise in omnichannel marketing — including ecommerce (Amazon, DTC), FDM retail, and brand experience — across the full customer lifecycle
• Strong financial acumen: experience with P&L management, ROI optimization, and ability to fiercely prioritize and allocate investments across a diverse portfolio
• Analytical mindset: comfortable running experiments, building dashboards, and using data to iterate and improve
• Proven leadership presence: you demonstrate relational intelligence, inspire trust, develop people, and navigate complexity with clarity and calm
• Exceptional communicator: able to translate marketing strategy for executive stakeholders and rally cross-functional teams around a shared vision
• Bachelor’s degree or equivalent professional experience

Preferred

• Experience in sports, outdoor, wellness, or health & nutrition industries
• International marketing experience
• Graduate degree (MBA or related field)
• Experience with AI tools applied to marketing strategy or execution

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off, mental health & company holidays
• Annual wellness benefit, race entries, product & other perks
• Opportunities to give back to the planet we play on