Responsibilities

• The Vice President of Marketing supports the development and implementation of strategies and plans in all areas of marketing, communication, and brand management.
• The role supports and collaborates with the cross functional teams and key corporate stakeholders.
• Provides for the production and distribution of marketing activities.
• Confers with customers to evaluate and promote possibilities for improved and expanded trade and product marketing.
• Provides top management with market value estimates and conditions.
• Determines method of display.
• Directs sales aids, advertising promotional programs and field services.
• Direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Requirements

• 15+ years product marketing experience preferably in HVAC
• 10+ years leadership / management experience
• Degree in Marketing or related field. MBA preferred