Responsibilities

• The VP, Communications, Premium Lifestyle will spearhead culture-driven integrated communications programs that extend beyond media relations. You’ll create and secure compelling storytelling opportunities across earned media and owned social channels and support complex experiential moments. The role is built for the future of earned media and the quickly changing media landscape, with an emphasis on being a driver across key communications clients including American Express.
• Responsibilities for this senior role include serving as a strategic counsel to clients and as a leader of a talented communications team. This person will be responsible to develop strong integrated communications strategies that build brand awareness and achieve key business objectives. We’re looking for someone who has a strong track record of building effective and creative earned programming that breaks through in today's cluttered media landscape and understands the future of earned media. In addition to team management and mentorship experience, we are also looking for someone who can be a part of new business and management decisions. In this role, you will:
• - Be a thought-partner for senior-level clients by understanding their business while helping to maintain and deepen our client relationship
• - Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
• - Develop creative, award-winning campaign ideas informed by insights and rooted in culture
• - Manage account teams in the development and execution of complex integrated campaigns that support our clients’ objectives and launches, setting model behavior on creative collaboration, providing clear direction, and efficiently activating the team to deliver high-quality work
• - Carry out brand-related events, coordinate product collaborations/launches, and secure effective partnerships while keeping track of potential market-related opportunities
• - Ensure that public relations, talent, content and influencer strategies are aligned with the clients’ overarching objectives
• - Be proactive, anticipate client needs and keep multiple activities moving
• - Provide mentorship and leadership to agency teams

Requirements

• 10+ years of experience in communications
• Deep understanding of and appreciation for the premium lifestyle space, both brands and media
• Experience balancing business and brand considerations in both high level concept and day-to-day execution
• In depth understanding of the future of earned media, new media, social media and the digital landscape
• Proven track record of practical and successful application of ideas
• Integrated communications and PR agency experience; brand partnerships and large-scale activation experience preferred
• Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills
• Understanding of brand partnerships and experience in working with creative teams to build effective strategies and campaigns
• Creative storytelling skills coupled with a deep understanding on how to package a modern earned story, understand the importance of visual elements
• Deep understanding of developing media strategies and strong media relationships across luxury, lifestyle and travel

Benefits

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus