Responsibilities

• Lead the development of full-funnel, performance-driven influencer marketing strategies across paid, earned, and owned channels from awareness to conversion.
• Build and own creator GTM frameworks that align influencer activations with broader brand strategy, product launches, and cultural moments.
• Define KPIs, measurement frameworks, and optimization protocols that connect influencer activity to business outcomes, reach, engagement, traffic, and revenue.
• Maintain a forward-looking POV on the creator economy, platform shifts, emerging talent categories, new monetization models, to then further translate that intelligence into actionable client recommendations.
• Integrate AI-powered tools into influencer strategy and workflow including audience modeling, creator vetting, content performance prediction, and campaign optimization.
• Serve as a senior strategic partner and primary point of contact for key client accounts owning the relationship, the strategic roadmap, and the business outcomes.
• Counsel brand clients on influencer and creator strategy, market positioning, talent selection, and risk, while acting as a trusted advisor, not just a vendor.
• Lead client presentations, quarterly business reviews, and strategic planning sessions with confidence and authority.
• Identify opportunities to grow existing accounts through expanded scopes, new capabilities, and cross-network collaboration.
• Translate complex data and campaign performance into clear, compelling narratives that reinforce the value of the work and drive client confidence.

Requirements

• 7+ years of experience in influencer marketing, creator strategy, or brand partnerships with at least 3 years in a senior leadership role at an agency, influencer marketing company, or creator economy platform.
• Deep familiarity with the influencer and creator marketplace: how it works, who the players are, how deals are structured, and where it is heading.
• Proven track record of building and scaling performance influencer programs that deliver measurable business results, not just vanity metrics.
• An existing creator network and strong relationships with talent managers, agencies, and platform partnerships.
• Hands-on experience with AI tools applied to influencer marketing, audience modeling, creator analytics, content performance, or similar.
• Exceptional client management and communication skills: comfortable presenting to C-suite, navigating difficult conversations, and building long-term trust.
• Strong analytical mindset with the ability to interpret data, identify patterns, and translate insights into strategy.
• Fluency across major and emerging social platforms such as TikTok, Instagram, YouTube, Pinterest, Substack, and what comes next.
• Experience in performance influencer marketing (affiliate, paid amplification, whitelisting, dark posting, and creator-led commerce).
• A genuine passion for culture, creators, and the evolving relationship between brands and audiences.

Preferred

• Experience at an influencer marketing company such as Influential, Viral Nation, Whalar, Open Influence, or a similar company.
• Background working across multiple brand categories such as tech, CPG, fashion, entertainment, food and beverage, or gaming.
• Experience building or scaling an influencer practice within a larger marketing or communications network.
• Familiarity with creator commerce, TikTok Shop, and the convergence of influencer and performance marketing.