Responsibilities

• Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact — from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables.
• Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact.
• Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
• Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
• Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant.
• Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
• Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
• Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
• Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
• Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR’s positioning within influencer marketing and PR.
• Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms (Instagram, TikTok, YouTube, LinkedIn, Reddit, Substack, Podcasts, emerging platforms, etc.).
• Maintain and continuously expand a diversified, high-level network of influencer, agent, and platform relationships, leveraging influence to secure advantageous partnerships and preferred rates.
• Oversee influencer budgets where applicable, ensuring fiscal responsibility, efficiency, and strong ROI.
• Translate complex performance data into executive-ready insights. Establish measurement frameworks rooted in industry benchmarks (CPM, CPC, CTR, engagement rates, etc.) and synthesize quantitative and qualitative learnings into forward-looking strategic recommendations that inform client growth.

Requirements

• Minimum of 10+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships.
• Note: This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

Preferred

• Experience beyond the minimum 10+ years in influencer marketing and earned PR, with a strong network of influencer, agent and media relationships (as hinted by the note on minimum experience)
• Bold, strategic thinking capable of translating cultural insights into ownable, multi-channel campaign concepts
• Strong presentation and client leadership skills

Benefits

• Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings