Responsibilities

• Build the ambassador and KOL program from zero. We're creating two tiers: a group of clinically credible KOL advisors — dermatologists, aesthetic physicians, longevity practitioners — who anchor our educational platform and lend real authority to the category, and a wider layer of practitioners, estheticians, and clinicians who dispense the product and speak about it in their own voice. You'll identify them, recruit them, structure the partnerships, brief them, and keep them engaged over time.
• Own press and podcasts. Consumer press, trade publications that dermatologists and aesthetic practitioners actually read, and the podcast relationships that build founder and category authority. You'll do this through your own relationships rather than a retainer agency, and you'll know which outlets and conferences matter and which are a waste of money.
• Design and build our affiliate program. Not manage an existing one — build it. The commission structure, the attribution, the tooling. It spans creators and a clinic-side layer of nurse practitioners, RNs, PAs, and aestheticians who have their own audiences and their own credibility with patients.
• Build and hold the community. The waitlist, the founder's circle, and the practitioner network already forming around this brand. These are the people who will carry Epillon's story further than we can push it.
• Brief and activate every partner. A KOL, affiliate, or creator is only as good as the direction they're given. You'll turn Epillon's category narrative into sharp, specific briefs for each partner and channel, and you'll source and manage the content that comes back, from ambassador posts to creator-produced video, so what goes out matches the story we're telling everywhere else.
• Design and run the go-to-market communications campaign. Map the arc from now to launch and beyond, what story we tell at each stage and which audiences hear it first. Pre-launch, that means building the roster, structuring the deals, and lining up coverage against a plan, not just accumulating relationships. At launch, it means firing a coordinated wave across every channel, timed so the moment reads as a moment rather than a date on a calendar.

Requirements

• You've built an affiliate or ambassador program from nothing. Not inherited one, not managed one that was already running. You've designed the commission structure, set up the attribution, recruited the first cohort, and made it work. This is the one thing we care about most.
• You know the medical-grade skincare world. You've worked in physician-dispensed, clinically-positioned, or medical-grade beauty, and you have real relationships with dermatologists, aesthetic practitioners, and the press that covers them. You understand why credibility in this space is earned differently than in mass beauty.
• You've been early somewhere that went from unknown to real. You know what it costs to build belief before anyone has heard of you, and you have a point of view on how to do it that isn't "spend more."
• You can recruit partners with purpose, not just cash. We're building a roster of people who hold a stake in this company, not a list of people who cashed a check. You can tell the difference between someone who will evangelize and someone who will post once and move on.
• You measure both awareness and sales. A pre-revenue brand can't treat reach as the outcome. You've run influencer programs against joint KPIs and you know how to make partners perform without paying them upfront to do it.
• You're hands-on. There's no team under you at the start. You'll write the briefs, send the emails, work the relationships, and build the systems yourself. You use AI and modern tooling to move faster than a team your size should be able to.
• You're looking for your defining seat. You want to be on the founding team that takes a company from zero to something real, and to be there for the whole arc.