Responsibilities

• Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
• Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
• Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
• Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
• Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
• Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
• Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics
• Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
• Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
• Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

Requirements

• 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
• Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
• Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
• Strong ABM experience, ideally with enterprise and mid-market segments
• Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
• Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
• Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality
• Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
• Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
• Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage

Preferred

Benefits

• Great culture – active Social Club organising regular team events and activities
• Health & wellness – medical coverage, life insurance, and other wellness programmes
• Time off – competitive paid holidays plus public holiday
• Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support