Own the nationwide PR strategy and scalable comms architecture that connects corporate storytelling with local market narratives, driving high-impact placements and measurable PR performance for agents and listings.

• Develop and execute a comprehensive communications strategy aligned with company growth goals and multi-state expansion.
• Establish a scalable communications infrastructure that supports increasing demand for agent- and listing-level PR nationwide.
• Ensure brand consistency and narrative cohesion across all states and business lines.
• Serve as a senior advisor to executive leadership on messaging, positioning, and reputational risk.
• Own the annual communications narrative and serve as the architect of what the brand's story looks like over the next 3–5 years.
• Own and manage the communications P&L, budget, and vendor expenses — making strategic decisions about where resources are allocated and what is worth investing in.
• Design and implement a structured, repeatable PR process to support agents, major listings, and state-level initiatives across all markets.
• Build a national framework for agent and listing publicity that can scale as the company expands into new states.
• Create standardized intake, evaluation, pitching, and amplification systems to manage growing PR demand efficiently.
• Establish clear criteria and workflows to prioritize opportunities and allocate PR resources effectively.

• 10+ years of progressive experience in communications, public relations, or corporate affairs.
• Experience leading communications across multiple markets or regions.
• Strong understanding of media relations, crisis communications, and executive messaging.

• Experience supporting field-based leaders or franchise/affiliate networks is strongly preferred.
• Real estate or highly regulated industry experience is a plus.