VP, Brand Strategy

USA (Remote)

$185K/yr – $220K/yrSenior Level8+ years expFull time

Posted 3 months ago

Job Summary

Own strategic healthcare branding and messaging that translate clinical data into clear, human stories across HCP and patient journeys.

  • Strategy & Narrative: Turn complexity into clear, compelling narratives that teams rally around.
  • Workshops & Alignment: Facilitate workshops to align teams and move initiatives forward.
  • Cross-Functional Execution: Collaborate with Creative, Account, Medical Strategy, and Social/Omnichannel teams to deliver integrated ideas.

Job Description

Own strategic healthcare branding and messaging that translate clinical data into clear, human stories across HCP and patient journeys.

  • Strategy & Narrative: Turn complexity into clear, compelling narratives that teams rally around.
  • Workshops & Alignment: Facilitate workshops to align teams and move initiatives forward.
  • Cross-Functional Execution: Collaborate with Creative, Account, Medical Strategy, and Social/Omnichannel teams to deliver integrated ideas.
BGB Group logo

BGB Group

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge.Today, BGB is an independent agency of ~ 500 employees with headquarter offices across the US and UK delivering the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.BGB's core solutions include a unique blend of data-driven strategy, creative prowess and agile execution. We leverage our strengths in 3 dimensions of science - medical science, behavioral science, and data science to provide a comprehensive approach to supporting brands. BGB is known for best-in-class medical support integrated into all capabilities, delivering expertise, agility, collaboration, and innovation. BGB is customer obsessed and results driven with a proprietary, AI-driven approach to strategic, creative, and performance processes. The agency uses this approach across medical communications, promotional advertising, scientific consultancy, payer and market access, and creating compelling scientific stories that ultimately change customer beliefs and behaviors to drive brand growth.

Founded in 2005
New York, New York, USA
537 employees (155 in marketing)

Salaries

Posted range

$185K/yr – $220K/yr

Taken straight from the job posting.

See all BGB Group salaries

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity Round

Traffic Signals

Monthly Visitors
15.7K
Traffic Source Mix
Search
42.5%
Direct
44.3%
Referral
7.7%
Social
4.5%
Paid
0.9%

Headcount Trend

Current headcount: ~537
BGB Group logo

VP, Brand Strategy

BGB Group · USA · Remote