Responsibilities

• Build the Brands
• Own the strategy, positioning, identity, and audience experience for Nova's portfolio of touring entertainment properties.
• Create the narratives, brand systems, and foundational assets that transform productions into beloved entertainment brands.
• Establish scalable frameworks that support future launches and global expansion.
• Grow Fandom & Audience Engagement
• Develop strategies that turn attendees into passionate fans and repeat customers.
• Create year-round audience engagement through content, community, partnerships, and experiences.
• Identify opportunities to expand awareness and cultural relevance through major events, sponsorships, and strategic partnerships.
• Lead Marketing Execution
• Personally drive key brand initiatives while managing agencies, contractors, and external partners.
• Own the development of websites, campaigns, content strategies, launch plans, and audience-facing materials.
• Partner closely with creative, production, sponsorship, business development, and executive teams to bring brands to life.
• Build the Function
• Establish Nova's long-term marketing vision, processes, and operating model.
• Recruit and develop future marketing talent as the organization grows.
• Serve as the company's senior leader for brand strategy, audience growth, and marketing effectiveness.