Responsibilities

• Own the strategy, positioning, identity, and audience experience for Nova's portfolio of touring entertainment properties.
• Create the narratives, brand systems, and foundational assets that transform productions into beloved entertainment brands.
• Establish scalable frameworks that support future launches and global expansion.
• Develop strategies that turn attendees into passionate fans and repeat customers.
• Create year-round audience engagement through content, community, partnerships, and experiences.
• Identify opportunities to expand awareness and cultural relevance through major events, sponsorships, and strategic partnerships.
• Personally drive key brand initiatives while managing agencies, contractors, and external partners.
• Own the development of websites, campaigns, content strategies, launch plans, and audience-facing materials.
• Partner closely with creative, production, sponsorship, business development, and executive teams to bring brands to life.
• Establish Nova's long-term marketing vision, processes, and operating model.

Requirements

• 10+ years of experience in brand marketing, entertainment marketing, audience development, or related leadership roles.
• Experience building or scaling consumer-facing entertainment, experiential, sports, media, cultural, or lifestyle brands.
• Proven success developing brands that attract passionate audiences and loyal fan communities.
• Experience leading brand strategy from concept through execution.
• Strong understanding of audience psychology, storytelling, community building, and cultural relevance.
• Experience partnering with creative, content, production, and commercial teams.
• Ability to operate both strategically and tactically in a fast-growing environment.
• Exceptional communication, leadership, and cross-functional collaboration skills.

Preferred

• A builder mentality and willingness to operate both strategically and tactically
• Comfort creating structure where little exists today
• Experience launching new brands, products, experiences, or entertainment properties from the ground up
• The ability to move seamlessly between executive-level strategy discussions and hands-on execution
• A bias toward action and ownership in fast-moving, high-growth environments
• Touring entertainment companies
• Live events and experiential entertainment brands
• Concert touring organizations
• Sports and fan-engagement brands
• Immersive entertainment experiences

Benefits

• Medical, dental, and vision coverage
• 401(k) with company matching
• Flexible PTO and paid sick leave
• Paid parental leave
• Company-paid holidays
• Equity opportunities for eligible employees