VP, Addressable Investment
New York City, NY (Hybrid)
Posted 6 days ago
Job Summary
Own and mentor a performance activation practice spanning search and social, driving data‑driven campaigns, ROI optimization, and client growth.
- Lead a high‑performing team of search and social practitioners
- Drive activation strategies across platforms to maximize ROI
Job Description
Responsibilities
- Team Leadership: Oversee and mentor a team of search and social media practitioners, fostering a culture of innovation, accountability, and continuous performance improvement
- Activation Strategy: Develop and execute performance activation strategies that maximize ROI for addressable media investments across search, social, and digital channels
- Performance Management: Monitor KPIs, optimize campaign performance, and ensure clients receive measurable results and transparency
- Client Solutions: Partner with client teams to identify growth opportunities and deliver data-driven, integrated activation campaigns
- Budget Oversight: Manage addressable investment allocation, ensuring efficient spend and strategic resource deployment
- Industry Leadership: Stay current with platform updates, emerging technologies, and best practices; position Omnicom as a thought leader in performance activation
Requirements
- 10+ years in digital marketing with 5+ years in performance media or search/social advertising
- Proven track record leading high-performing teams
- Deep expertise in search and social advertising platforms (Google, Meta, TikTok, etc.)
- Strong analytical and strategic thinking capabilities
- Exceptional communication and client management skills
- P&L management experience
Omnicom Media
Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.
Salaries
Posted range
$180K/yr – $190K/yr
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