Responsibilities

• As an Acquisition Marketing Manager you will lead acquisition nurture marketing across Vodafone Business, driving the growth and execution of our nurture strategy across multiple customer segments.
• Working in a fast-paced environment with a broad range of senior stakeholders, you will collaborate across the business to deliver impactful, audience-focused campaigns.
• You'll be part of a supportive team that values innovation, shares best practice, and works together to continuously improve our marketing capability and results.
• You will own and optimise Vodafone Business' prospect nurturing strategy, developing targeted campaigns and customer journeys that increase engagement, drive conversion, and support prospects throughout the buying journey.
• You will use customer insights and data to develop targeted audience strategies, continually testing and optimising messaging, content, channel performance and campaign activity to maximise engagement and results.
• You will use marketing technology platforms including Eloqua, Marketo and Salesforce to deliver and optimise acquisition campaigns, ensuring marketing requirements are reflected in the Martech roadmap while supporting lead scoring, attribution and prospect lifecycle management.
• You will own reporting and performance analysis across nurture activity, using Salesforce dashboards and campaign insights to track engagement, pipeline performance and conversion.
• You will manage the nurture marketing budget, ensuring investment is spent effectively to maximise campaign performance, pipeline growth and return on investment.
• You will build strong partnerships with Sales, Product Marketing, Brand, Digital, Go-to-Market and Commercial teams, as well as agency partners, to deliver integrated marketing campaigns.
• Using data and commercial insight, you will influence senior stakeholders and help drive acquisition and pipeline growth.

Requirements

• You will have significant experience in B2B acquisition, demand generation and nurture marketing, with a proven ability to engage prospects and drive business growth throughout the customer lifecycle.
• You will have hands-on experience using marketing automation platforms such as Eloqua and Marketo, with a proven track record of delivering digital marketing campaigns that drive pipeline growth and commercial results.
• You will have strong Salesforce and analytical skills, with experience creating dashboards, managing campaigns, analysing performance data in Excel, and delivering automated nurture journeys that drive customer engagement and business results.
• You will have a good understanding of GDPR and customer data management.
• You will have experience using customer data and insights to target the right audiences,
• You will have the ability to build strong relationships and manage senior stakeholders across a complex organisation.

Benefits

• We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning tools and top-notch parental leave policies.