About the Company

Latcha is dedicated to providing exceptional support to Auto Dealer personnel and other involved parties. Our mission is to enhance dealer engagement through innovative marketing solutions and a commitment to excellence in service.

About the Role

The Virtual Account Manager “VAM” gives personal support to Auto Dealer personnel and other involved parties. As part of the Latcha concierge team, the VAM will support the Field Team to align with project objectives and effectively support dealer needs. The role of Virtual Account Manager is an important piece of our dealer and regional support and outreach team.

Responsibilities:

• Be the first point of contact with the Dealership Sales, Service, Parts and Marketing Managers who call, chat or email for marketing platform support
• Proactive Dealer outreach via phone and email
• Become an expert in the MAX platform, marketing programs and digital journeys
• Assist dealers with troubleshooting within the MAX platform
• Cultivate relationships with internal Latcha teams including: Account, Marketing Intelligence, Creative, Project Management, etc.
• Assist the field team with the development and execution of all dealer-level marketing programs
• Proof/QA all MAX platform offerings (Email, Direct Mail, Social, Display, Media, etc.) per submission
• Proactively build trust and respect with the dealers. Help Dealers get involved in programs by consulting and answering their questions.
• Collect dealer suggestions for platform improvement and document for internal stakeholders
• Input all communications and correspondence with dealer, corporate field, and MAX field into contact management tool.
• Participate in internal meetings to discuss collected feedback and present platform enhancement solutions
• The expectation is that the chat, phone, and group email inbox is actively managed from 9:00 am to 5:00pm Mountain Time, Monday through Friday.

Qualifications:

• Bachelors (4-year) degree is preferred
• Minimum two years relevant professional experience, ideally in a marketing coordination role
• Knowledge of automotive marketing preferred
• Experienced managing multiple projects at the same time while communicating project status
• Experience with multiple marketing channels - direct mail, email, social, text, display and digital strategy is a plus.

Required Skills:

• Strong communication skills
• Ability to manage multiple projects
• Expertise in marketing platforms

Preferred Skills:

• Experience in automotive marketing
• Familiarity with digital marketing strategies

Work Location: Preferred near our office in Farmington Hills, MI

Required work hours: from 9:00 am to 5:00pm Mountain Time, Monday through Friday.

• Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Latcha+Associates will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)

Equal Opportunity Statement:

Latcha is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.