Responsibilities

• Understand end users’ needs and develop promotional efforts to attract them to products and services offered by the department.
• Develop marketing materials, including videos, photos and other visual collateral consistent with the Parks and Recreation and City brands through various forms of video editing software.
• Maintain maximum compatibility of all materials for the end-user and also for subsequent use.
• Consult and coordinate on promotional needs with peers and supervisors to ensure projects and departmental objectives are met in a timely manner.
• Generate correspondence, memos, press releases, agendas, minutes, reports, forms, manuals, and/or other written materials appropriate to department.
• Ensure that necessary copies of pertinent forms, materials, reports, records, and documents are made, distributed and filed.
• Pay close attention to detail and maintain proofreading proficiency.
• Multi-task, remain organized and manage time efficiently in a fast-paced environment.
• Conduct general market research, identify trends and provide reports based on information collected.
• Assist in the implementation of various social media efforts, including but not limited to, Facebook, Instagram and YouTube to engage customers in the City’s Parks and Recreation programs and events.

Requirements

• Knowledge of video and traditional camera operation.
• Knowledge of marketing techniques and principles.
• Knowledge of public relations techniques and principles.
• Knowledge of digital camera and video editing software.
• Knowledge of equipment, methods and procedures related to media communication, including but not limited to, journalism, photography, videography and audiovisual.
• Knowledge of social network trends.
• Knowledge of equipment, methods and procedures related to advertising products.
• Knowledge of audits and research methods to test effectiveness of marketing, public relations and public affairs campaigns.
• Knowledge of the purpose and goals of a municipal government and of parks and recreation.
• Knowledge of AP Style Writing.

Preferred

• Experience with municipal Parks and Recreation.
• Experience in video news content creation and/or videography preferred.